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March 13.2025
3 Minutes Read

eXp Realty's Innovative Partnership with Movoto to Empower Agents

Enterprise agent solutions depicted with digital communication tools infographic.

eXp Realty Partners with Movoto: A New Era for Real Estate Agents

In a significant advancement for individual real estate agents, eXp Realty has entered into a strategic partnership with Movoto, enabling agents to utilize the powerful Lever by Movoto software. This enterprise solution addresses critical business needs by offering a suite of tools geared toward enhancing productivity and efficiency in managing leads and transactions.

Unlocking New Opportunities for Agents

The Lever by Movoto software streamlines the daily operations of real estate agents. It provides a comprehensive platform encompassing marketing tools, lead generation, conversion coaching, transaction oversight, and customer relationship management (CRM). This suite of features is designed to alleviate administrative burdens, allowing agents to invest more time in nurturing client relationships—an essential aspect of real estate success. Leo Pareja, CEO of eXp, stressed the importance of equal opportunities for all agents, stating, “We’re excited to introduce Lever, a game-changer that gives individual agents the structured support, systems, and solutions they need to thrive.”

Addressing Common Challenges in Real Estate

The real estate industry is notorious for its demands. Agents often juggle multiple responsibilities, from lead generation to closing deals, which can hinder their performance. The partnership between eXp and Movoto aims to bridge this gap by providing an all-encompassing support system without the necessity of joining a team, a crucial point highlighted by Chris Heller, president of OJO Labs. He noted that the agents who stand to benefit most from Lever are those who prefer autonomy yet require a robust support structure.

What Does This Mean for eXp Agents?

Agents under the eXp umbrella now have access to a vast array of resources that promise to enhance their business operations. Nikki Miller, Movoto's vice president of agent platforms, emphasized that eXp makes an ideal customer for Lever due to its reputation as an innovator dedicated to empowering agents. The software provides flexibility, allowing agents of various experience levels to harness its capabilities, thereby enriching their performance and success.

A Bright Future for Real Estate

The introduction of Lever by Movoto signifies a promising shift in the real estate landscape. As the industry continues to evolve, the solutions that empower agents will undoubtedly lead to a more competitive and well-supported agent community. With tools designed to optimize everyday tasks, eXp agents can look forward to focusing on what they do best—helping clients navigate the dynamic housing market.

Embracing Change in Real Estate

For real estate agents, the announcement signifies not just an upgrade in tools but an embrace of a forward-thinking approach that acknowledges the complexities of modern real estate. As eXp and Movoto align their goals, they are set to redefine success for agents who are eager to rise above challenges and thrive in a fast-paced environment.

Ultimately, the collaboration represents a mutually beneficial relationship that could reshape the operational landscape of real estate as we know it. As agents gain more control over their businesses and enhance their client service, the entire market could see transformative growth.

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01.25.2026

California's AB 723: What Real Estate Agents Must Disclose About Digitally Altered Photos

Update California's New Photo Disclosure Law: A New Era for Real Estate Transparency As the sun rises on a new year, a crucial transformation in real estate marketing practices is set to take effect in California. With the introduction of Assembly Bill 723 (AB 723) on January 1, 2026, real estate professionals are now legally bound to disclose when images used in property listings have been digitally altered. The goal? To enhance transparency in an industry where image manipulation has been the norm, often leaving potential buyers feeling deceived. Understanding the Impact of AB 723 For years, agents and photographers have enhanced listing photos to make properties more appealing, sometimes straying into ambiguous territory. Common practices included brightening images, digitally enhancing views, or even entirely staging homes through AI, blurring the lines between enhancement and deception. Under AB 723, however, the rules are clear: any alteration that changes a property’s representation must be disclosed, accompanied by a link or QR code providing access to the original photo. Emily Brooks, a passionate advocate for transparency in real estate, notes that the law protects consumers from experiencing what she terms the “catfish effect” when encountering inflated representations of properties that don’t match reality. This new requirement aims to ensure that potential buyers can make informed decisions based on accurate representations of homes. The Nuances of Digital Alterations While AB 723 mandates disclosure for significant changes—such as adding or removing elements like furniture, landscaping, or fixtures—certain routine edits associated with clarifying the image's quality, like color correction or exposure adjustments, do not require such transparency. The legislation seeks to strike a balance between aesthetic appeal and the integrity of the representation, allowing agents to still enhance properties while maintaining honesty. Consequences for Non-Compliance The stakes are high for non-compliance, with the California Department of Real Estate implementing strict enforcement mechanisms. Violating these new regulations can lead to disciplinary action against brokers and salespersons, and potentially serious legal repercussions, including civil liability and even criminal charges for willful breaches. Brokers are thus urged to update their policies, ensuring that all marketing complies with this pivotal change. How Agents and Buyers Can Prepare The introduction of AB 723 presents several actionable steps for agents to ensure compliance, such as labeling images clearly in marketing materials and adapting their practices in accordance with the law. For buyers, understanding the implications of this law grants them a new level of security when browsing listings, ensuring they know exactly what they are viewing before making an offer. This pivotal law not only influences how properties are marketed but also strengthens trust between real estate professionals and their clients. Emphasizing honesty and transparency is crucial in an industry significantly impacted by visual presentation. Next Steps for Real Estate Professionals As we gear up for the implementation of AB 723, marketplace players need to consider how this legislation could shape the future of real estate marketing. Ensuring compliance begins now—agents and their firms should proactively update their marketing strategies and prepare for a more transparent real estate landscape. With change comes opportunity. Embracing these new guidelines can foster a culture of trust and authenticity within the real estate market, benefiting both agents and buyers alike. As we move forward, staying informed and adaptable will be key in leveraging these changes to enhance the buyer experience.

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Unlock Your Home Buying Success: How to Make an Offer on a House

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01.24.2026

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