Add Row
Add Element
cropper
update
Trusted Local Realtor
update
Add Element
  • Home
  • Categories
    • we buy houses
    • sell your house fast
    • stop foreclosures
    • baltimore
    • Extra News
April 01.2025
2 Minutes Read

Retirement of Motto Mortgage CEO Signals Change in Real Estate Leadership

Motto Mortgage CEO smiling in office environment

Ward Morrison: A Legacy in Real Estate

Ward Morrison, the leading force behind Motto Mortgage and its associated brands, is set to retire on June 15, 2025, bringing an era of transformation and innovation in the mortgage industry to a close. Morrison's journey has been remarkable; since taking the reins in 2016, he has not only launched the Motto brand but has also significantly shaped its growth strategy. Under his leadership, Motto has navigated the complexities of a dynamic market, fostering a vision that disrupted the traditional landscape of mortgage brokerage.

Quality Time and New Beginnings

As Morrison prepares for this new chapter, he expresses a deep desire to focus on personal fulfillment and quality time with his soon-to-be wife. "This was an incredibly difficult decision," he stated, reflecting on his tenure and what lies ahead. The transition marks a poignant moment not just in his career but also in his personal life, as he seeks to embrace a future filled with new adventures and relationships.

Challenges Ahead for Motto Mortgage

Despite a promising start, the recent months have not been without hurdles for Motto Mortgage. Following a decline in the number of operational offices for the first time, signs indicate turbulence in the franchise landscape. A 2024 report highlighted an 8 percent decrease in office count year-over-year. As home sales slowed due to elevated mortgage rates, Morrison's successor, Adam Sartin, will need to navigate these challenges carefully while revitalizing the brand's market presence.

The Continued Impact of Morrison's Leadership

Even as he departs, Morrison's influence will linger. RE/MAX Holdings CEO Erik Carlson praised Morrison's role in shaping the mortgage industry's future. "Ward’s commitment to Motto Mortgage has had a profound impact on the real estate and mortgage industries," Carlson remarked, acknowledging Morrison's legacy. Morrison's dedication has not only propelled the company forward but has also inspired many within the industry to rethink traditional practices.

An Invitation to Grow Together

Motto Mortgage's journey continues even as Morrison embarks on his next phase. The vision laid out by Morrison will serve as a guiding light as the new leadership seeks to sustain growth amidst challenging market conditions. As the real estate sector prepares for a possible resurgence, those in the industry are encouraged to participate actively in initiatives like Inman Connect in San Diego – an excellent opportunity to further invest in oneself and one’s business.

In celebration of new beginnings and continued growth in the real estate community, we invite readers to stay engaged and contribute to the human connections that define our industry. Connect with local businesses and attend community events to support each other through these transitions.

Extra News

6 Views

0 Comments

Write A Comment

*
*
Related Posts All Posts
01.26.2026

5 Surprising Insights About What Buyers and Sellers Truly Value

Update Why Real Estate Marketing Needs to Move Beyond Ego In the shifting landscape of real estate, it's clear that buyers and sellers have evolved in their preferences and expectations. Gone are the days when boasting about past successes or accumulating social media followers dictated an agent's credibility. Today's market is driven by a need for authenticity, relevance, and a deep understanding of what clients truly value. It’s time to adapt marketing strategies accordingly. Understanding What Clients Really Value When working with clients, real estate professionals must shift their focus from personal achievements to client-centric narratives. Consumers today want to hear stories that resonate with their own experiences. Instead of highlighting the number of homes sold, agents should share real-life examples of how they navigated complex situations for buyers or sellers. This approach builds trust and connects on a personal level, vital for winning over today's skeptical clientele. The Limitations of Vanity Metrics Many agents still cling to social media follower counts as a measure of success. However, this can lead to misguided efforts. Having a large number of followers doesn’t equate to effective engagement or transactions. As evidenced in the industry, a handful of dedicated, local followers often outperform agents with thousands of followers who have no investment in the community. Instead of prioritizing numbers, agents should aim for deeper community involvement and producing targeted content that speaks directly to those looking to buy or sell. The Role of Video in Modern Marketing As consumers gravitate towards video content for information, real estate agents must embrace this trend. The effectiveness of video as a communication tool cannot be overstated. It serves as a filter for the audience; those who feel drawn to an agent's video content are likely to be more aligned with their style and services. Thus, even if a real estate agent doesn’t initially feel comfortable on camera, simple videos sharing insights about the market or explaining complex real estate processes can greatly enhance relatability and approachability. Emphasizing Client Stories Over Personal Triumphs The core message here is simple: Stop making the marketing narrative solely about oneself. Instead, it's about the clients—what they need, their concerns, and how an agent’s services fit into their lives. Celebrating the successes of clients—how a particular home buying strategy resulted in securing a dream home—can prove immensely impactful. This strategy can help build a positive reputation where word of mouth drives future business. Strategic Positioning in a Dynamic Market Market dynamics are constantly changing, influenced by economic trends, interest rates, and buyer behavior. Real estate professionals must keep their finger on the pulse of market shifts to provide valuable insights. A knowledgeable agent can reassure sellers that listing during peak times, such as spring months, may maximize their sale's potential. Additionally, they can help buyers understand that waiting for ideal conditions could lead to missed opportunities. Positioning oneself as a reliable source of information creates confidence, making both buyers and sellers more willing to engage in transactions. In the end, embracing change and adapting to client needs are the foundations of success in today’s real estate market. Agents who prioritize understanding and connecting with their clients are the ones who will thrive.

01.25.2026

California's AB 723: What Real Estate Agents Must Disclose About Digitally Altered Photos

Update California's New Photo Disclosure Law: A New Era for Real Estate Transparency As the sun rises on a new year, a crucial transformation in real estate marketing practices is set to take effect in California. With the introduction of Assembly Bill 723 (AB 723) on January 1, 2026, real estate professionals are now legally bound to disclose when images used in property listings have been digitally altered. The goal? To enhance transparency in an industry where image manipulation has been the norm, often leaving potential buyers feeling deceived. Understanding the Impact of AB 723 For years, agents and photographers have enhanced listing photos to make properties more appealing, sometimes straying into ambiguous territory. Common practices included brightening images, digitally enhancing views, or even entirely staging homes through AI, blurring the lines between enhancement and deception. Under AB 723, however, the rules are clear: any alteration that changes a property’s representation must be disclosed, accompanied by a link or QR code providing access to the original photo. Emily Brooks, a passionate advocate for transparency in real estate, notes that the law protects consumers from experiencing what she terms the “catfish effect” when encountering inflated representations of properties that don’t match reality. This new requirement aims to ensure that potential buyers can make informed decisions based on accurate representations of homes. The Nuances of Digital Alterations While AB 723 mandates disclosure for significant changes—such as adding or removing elements like furniture, landscaping, or fixtures—certain routine edits associated with clarifying the image's quality, like color correction or exposure adjustments, do not require such transparency. The legislation seeks to strike a balance between aesthetic appeal and the integrity of the representation, allowing agents to still enhance properties while maintaining honesty. Consequences for Non-Compliance The stakes are high for non-compliance, with the California Department of Real Estate implementing strict enforcement mechanisms. Violating these new regulations can lead to disciplinary action against brokers and salespersons, and potentially serious legal repercussions, including civil liability and even criminal charges for willful breaches. Brokers are thus urged to update their policies, ensuring that all marketing complies with this pivotal change. How Agents and Buyers Can Prepare The introduction of AB 723 presents several actionable steps for agents to ensure compliance, such as labeling images clearly in marketing materials and adapting their practices in accordance with the law. For buyers, understanding the implications of this law grants them a new level of security when browsing listings, ensuring they know exactly what they are viewing before making an offer. This pivotal law not only influences how properties are marketed but also strengthens trust between real estate professionals and their clients. Emphasizing honesty and transparency is crucial in an industry significantly impacted by visual presentation. Next Steps for Real Estate Professionals As we gear up for the implementation of AB 723, marketplace players need to consider how this legislation could shape the future of real estate marketing. Ensuring compliance begins now—agents and their firms should proactively update their marketing strategies and prepare for a more transparent real estate landscape. With change comes opportunity. Embracing these new guidelines can foster a culture of trust and authenticity within the real estate market, benefiting both agents and buyers alike. As we move forward, staying informed and adaptable will be key in leveraging these changes to enhance the buyer experience.

01.24.2026

Unlock Your Home Buying Success: How to Make an Offer on a House

Update The Essential Guide to Making an Offer on a House Making an offer on a house is a thrilling yet daunting experience for many prospective homeowners. Navigating this pivotal stage in the home-buying journey requires careful planning and strategy. In this guide, we will break down the critical steps involved, enriched by practical insights that ensure you have the best chance of securing your dream home, whether it’s a suburban oasis in Minneapolis or a modern townhouse in Austin. Step 1: Decide on How Much to Offer Your first step is determining how much to propose for the property. This isn’t just about your mortgage pre-approval; it should also reflect a mix of market dynamics, the condition of the home, and personal budget. In a buyer’s market, where supply exceeds demand, you might have the leverage to offer a lower price. Conversely, in a seller's market, expect to position your offer above the asking price to stand out amongst competing buyers. Understanding the home’s time on the market is critical; longer days mean sellers may be more willing to negotiate. Your real estate agent can provide invaluable insight through comparable homes (or “comps”)—recently sold properties similar to the one you’re eyeing. This context aids in validating your offer, ensuring it is competitive yet reasonable. Step 2: Choose Your Contingency Clauses Contingencies are your safety net. You can stipulate conditions under which you can withdraw your offer without penalties. Common contingencies include inspections and financing, giving you an exit strategy should unforeseen issues arise. Evaluating a home thoroughly during the inspection phase protects you from costly repairs after purchase. Popular contingent clauses include: Inspection contingency: Provides a chance to address any concerns that arise post-inspection. Financing contingency: Ensures you can still secure a loan before committing to the sale. Appraisal contingency: Validates that the home is worth the amount you're willing to pay, protecting you from overpaying. Step 3: Crafting the Offer Letter Your offer letter is a formal introduction to the seller. It should outline your proposed price, contingencies, earnest money deposit, and your envisioned closing timeline. This letter serves to build rapport with the seller; telling a little about yourself can personalize your offer. Highlight why you love their home—your genuine enthusiasm can set your offer apart from others. Step 4: Submit Your Offer Once you've refined all components of your offer, it’s time to submit. Patience is key here; after submission, there will be a waiting period filled with anticipation. Good communication with your real estate agent during this phase can keep you informed of any developments. Step 5: Navigating Negotiations Be prepared to negotiate. Sellers may accept, reject, or counter your initial offer. This stage can feel overwhelming, but remember that negotiation is a common practice in real estate. Stay flexible and open to compromise; having your agent help facilitate discussions can greatly ease the process. Understanding Market Dynamics for a Strong Offer Beyond just numbers, grasping your local real estate dynamics is crucial. Sellers are often more open to negotiation when their homes have lingered on the market longer, indicating a shift in market stability. In contrast, a well-priced home receiving several offers will demand a swift and competitive approach on your part. Conclusion: Your Journey to Home Ownership Starts Here Although crafting a compelling offer can feel overwhelming, knowledge is your best ally. From deciding on a competitive offer to setting effective contingencies, ensuring you have a structured approach will heighten your chances of success. Remember, real estate is as much about relationships as it is about transactions, so don’t hesitate to engage with your agent and create a complete strategy. Happy house hunting!

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*