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February 27.2025
3 Minutes Read

Discover What to Do in Chicago This Weekend Like a Local

Iconic Chicago theater at night with bright lights in cityscape.

Discover What to Do in Chicago This Weekend Like a Local

Chicago, known for its vibrant culture, stunning architecture, and hearty cuisine, transforms into a playground for weekend adventurers regardless of the unpredictable weather. Whether you're a local or visiting for the first time, this weekend invites you to explore its eclectic neighborhoods, make culinary memories, and engage in activities that epitomize the distinctive Chicago charm.

Explore Neighborhood Gems Beyond the Tourist Trail

While iconic landmarks like the Willis Tower and Millennium Park are must-sees, don’t miss out on the lesser-known neighborhoods, each offering a unique slice of Chicago life. Hyde Park, for instance, is enriched with history and a sense of community, making it a perfect weekend retreat. Check out Promontory Point for spectacular views of the skyline – it’s an ideal spot for a scenic run or a leisurely picnic. In the winter months, soak in the festive spirit with ice skating at Midway Plaisance.

As you wander through Hyde Park, fuel your day at the Dawn A.M. Eatery with a delightful southern-style brunch, which serves as a great introduction to the city’s culinary scene. For those who love to explore, the Museum of Science and Industry and the DuSable Museum are perfect places to immerse yourself in engaging exhibits and historical narratives.

Cultural Hotspots Awaiting Your Discovery

Greg Robbins, a fitness coach at Feast Fitness, recommends a weekend itinerary on the North Side that starts with a memorable dinner at Bayan Ko, a Filipino-Cuban eatery that artfully blends cultural flavors. After a satisfying meal, sip hand-crafted spirits at Koval Distillery in the Ravenswood Corridor, known for its unique distilling processes.

For a lazy Sunday, indulge in a specialty coffee at Side Practice Coffee and journey through local boutiques that celebrate female entrepreneurship. Shops like Bon Femmes and Ponnopozz not only offer beautiful goods but also support the community's vibrant commercial fabric.

Don’t Miss the Hottest Events This Weekend

This weekend is packed with exciting events that showcase Chicago's talent and social scene. From live music at The Promontory to art exhibitions across local galleries, there’s no shortage of entertainment. The bustling theater scene also beckons, with numerous shows scheduled to capture your imagination. Make it a night out with friends, sipping cocktails and enjoying a performance that touches the heart.

Arts and culture in Chicago come alive in the winter through various ongoing exhibits. Catch the latest at the Museum of Contemporary Art, or take a trip back in time at the Chicago History Museum to appreciate the city’s rich heritage.

Make Lasting Memories While Nourishing Your Soul

Each weekend is an opportunity for making unforgettable memories and exploring your own passions and interests. Imagine discovering a new passion for ice skating or unraveling the magic of live theater. The warmth of Chicago’s communities shines brightest in the colder months as locals come together to enjoy festive activities and support one another.

As the weekend approaches, take the initiative to gather your friends and family and dive into all that Chicago has to offer. From sipping a warm drink in a neighborhood café to exploring the bustling markets, your weekend is primed for adventure!

Take the Leap: Experience Chicago Like Never Before

Don’t stay cooped up this weekend! Embrace Chicago's array of activities that promise exploration, fun, and connection. Whether you're skating, dining, or savoring art, take each moment to heart as these experiences build cherished memories. Ready to dive in? Make your plan and seize this chance to discover Chicago’s rich offerings.

Check out local listings for events and updates, and don’t hesitate to explore the city’s vibrant neighborhoods where delicious food and dynamic culture await. Let the weekend adventure begin!

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11.07.2025

Realtor.com Gains Ground on Zillow While Users Decline: Here’s How

Update Realtor.com Shrinks the Gap with Zillow Despite User Decline Despite a 6.5% drop in average monthly unique users, Realtor.com remains a formidable competitor in the online real estate market. The recent quarterly report from News Corp revealed this decline, with the site reporting an average of 72 million unique users. However, the company's Chief Financial Officer, Lavanya Chandrashekar, highlighted a silver lining: users who do visit are engaging more deeply, spending time clicking through listings and articles that enrich their home search experience. As home buyers and sellers navigate a highly competitive landscape, Realtor.com is raising its game by investing in journalist-driven content. CEO Robert Thomson emphasized that they aim to transform the platform into a holistic real estate experience, blending listings with original news stories to ensure that users leave with more than just listings—a deeper understanding of the market. A Shift in Audience Engagement While unique users fell, total visits surged, with Realtor.com seeing over 254 million total visits last month alone. This achievement demonstrates a significant retention of those users who arrive at the site, translating their visits into clicks—averaging 3.5 visits per unique user, which surpasses that of competitors like Zillow and Redfin. It turns out, quality may be trumping quantity as the site captures more attention from the audience that does engage. Chandrashekar reiterated that Realtor.com managed to gain audience share, boosting engagement levels over Homes.com and narrowing the gap with Zillow. This strategic move aligns with the growing acknowledgment among industry leaders that creating a seamless and rich user experience is essential in capturing consumer interest more effectively than merely increasing foot traffic. The Competitive Landscape In evaluating Realtor.com's standing against rivals, it is important to note that Zillow remains a heavyweight in terms of sheer traffic volume, reporting more than 2.5 billion visits in the last quarter. Still, Realtor.com has captured a notable market share with a 29% stake in site visits, attributed to competitive marketing strategies that prioritize SEO and user engagement. With innovations aimed at improving the user experience, such as new affordability filters and enhanced visual listings, the company is actively working to appeal to a wider demographic of homebuyers. Focus on Revenue Growth Despite Challenges Interestingly, even with a dip in lead volume—down 1%—Realtor.com reported a 9% increase in revenue, amounting to $152 million. This indicates that while fewer leads may be generated, the ones that do materialize are yielding stronger returns. The company is thriving by concentrating on premium services offered to real estate professionals, providing them with more robust tools and resources to attract potential buyers and sellers. In the ever-changing real estate market, the importance of engagement can’t be understated. As Thomson expressed, they are furnishing potential buyers and sellers with compelling reasons to revisit the site. The results reflect a changing paradigm where user engagement may yield more value than growing the user count itself. Conclusion: A Focused Future Ultimately, Realtor.com’s commitment to enhancing user engagement and improving service offerings hints at a promising trajectory. While challenges such as fluctuating user volume exist, the company’s focus on cultivating a community-centric platform could better position it in the competitive environment of online real estate. By emphasizing both quality content and user experience, Realtor.com is poised to maintain its standing within the industry, possibly recalibrating user expectations themselves as it carves its niche in the digital real estate arena.

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