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April 21.2025
3 Minutes Read

Boost Your Local Real Estate Business with These Trending Instagram Reels

Trending Instagram Reel example with woman taking selfie

Elevate Your Real Estate Game with Instagram Reels

In the vibrant world of real estate, making your mark can feel challenging. However, the advent of social media has opened doors to innovative marketing strategies, including the creative use of Instagram Reels. In recent discussions among real estate professionals, 11 inspiring Instagram Reel examples have surfaced, showcasing how agents can captivate local audiences and enhance their visibility.

Capture Attention with Local Flavor

A standout case in point is Alyssa Curnutt from Spokane, Washington, who shares Reels focused on local community amenities. By showcasing Spokane's first indoor farmer's market, her Reel attracted an astounding 231,000 views. Curnutt's approach is simple yet effective: she starts with a relatable selfie video, immediately drawing in viewers with a personal touch.

Her direct introduction piques curiosity—"Spokane's first indoor farmer's market is on the way, and here are all the details." This leads into an engaging voiceover complemented by dynamic B-roll footage. The mix of information and visual appeal keeps viewers glued to the content, significantly increasing the average watch time.

What plays a crucial role in Curnutt's success is her call to action. Emphasizing community sharing, she urges viewers to send the video to friends interested in farmers' markets, resulting in over 11,400 shares. Her strategy highlights the current Instagram algorithm's preference for interactive content, an essential consideration for agents seeking to expand their reach.

Innovative Teasers for Upcoming Listings

Another captivating example comes from Andrew Undem in Baltimore, Maryland. His drama-filled Coming-Soon listing teaser utilizes drone footage and engaging background music, creating an air of anticipation. This strategic move not only captivates viewers but also invites inquiries—prospective clients are more likely to DM for more details after being tantalized by the visuals.

Such creativity is vital in a competitive market where listings vie for attention. Utilizing dramatic elements in your marketing can create a compelling narrative, leading potential buyers to seek out your listings rather than pass by.

Stay Relevant and Engaging

As a real estate professional, it's vital to keep your content fresh and relevant. Observing innovations from others doesn't just inspire creativity; it builds a sense of community among agents. The ability to adapt these strategies can transform your approach to social media marketing, allowing your personality and community knowledge to shine through.

By modeling successful Reel formats, you position yourself as the go-to resource in your area. Remember, potential clients are not just searching for a property; they are seeking a connection with someone who understands the local scene. Showcasing real community stories, like Curnutt and Undem, demonstrates your commitment to your locality and builds trust.

Start Crafting Your Reels Today!

If you’re looking to make a real impact in your local market, start experimenting with Instagram Reels. Whether it’s sharing neighborhood highlights or creating buzz around upcoming listings, there’s plenty of room for your unique voice and style online. Embrace these innovative techniques to not just promote your business, but to foster a deeper connection with your audience. Your future clients will appreciate your engaging storytelling!

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01.29.2026

Don’t Miss These Key Sessions at Inman Connect New York!

Update Unlock Your Potential at Inman Connect New York As the curtain lifts on Inman Connect New York (ICNY), real estate professionals from around the globe prepare for what is often deemed the industry’s biggest moment of the year. The excitement around this coveted event is palpable, as every session promises not just insight, but also a chance to redefine one’s approach to business. Troy Palmquist is among those excited about ICNY, sharing a curated list of sessions that are destined to be game-changers for attendees. Why Attending Inman Connect is Essential For many, the mere thought of sifting through an exhaustive agenda can be overwhelming. Instead of targeting names and buzzwords, attendees should zero in on substantive sessions that promise real value. Like sipping a shot of espresso, selecting the right sessions can invigorate your approach to real estate, transforming your strategies away from conventional thinking. Top Sessions Not to Miss Troy enthusiastically highlights a few key sessions that are must-attends: The Inman Interview: Robert Reffkin - A conversation with the CEO of Compass, this session is sure to delve into the pressing issues confronting the market, with tough questions posed by industry leader Brad Inman. The Leader’s Playbook: Turning Strategy Into Relentless Execution - Sean Soderstrom’s first-time moderation speaks of not just talking about strategies but implementing them effectively, drawing from his rich experience at McKinsey and Compass. Recruiting and Retention in the Age of Consolidation - Stacie Staub shares her journey, providing insights into keeping a brokerage appealing in a rapidly consolidating industry. Networking: The Heartbeat of ICNY Networking can sometimes feel overwhelming, but it doesn’t have to be. Before even stepping into the first session, make time to wander the venue, soak in the atmosphere, and connect with fellow attendees at casual meetups. Troy suggests the Bridges Bar at the Midtown Hilton for a laid-back environment where attendees can mingle, exchange ideas, and foster connections that may last long past the event. Making the Most Out of Your Experience Jet-lagged or not, the key to maximizing your time at ICNY is to approach it with a well-thought-out game plan. This means having your content lined up, whether that involves penning down insightful notes during sessions or capturing content that can resonate with your audience. Following expert advice, like insights from video content specialist Ransome Tucker, can help amplify your post-event visibility. Your Roadmap to Success Attending ICNY isn’t just about the talks; it’s about the moments that you carve out for yourself. Make sure to attend side events, such as Troy's upcoming pizza party at a local gaming lounge, where business talks can blend with fun, fostering an informal atmosphere encouraging rich exchanges of ideas. These additional layers are just as significant in transforming your ICNY experience. Final Thoughts Taking in all of ICNY’s potential can feel daunting, yet by strategically selecting sessions and networking opportunities, attendees are bound to leave the conference feeling not just inspired, but equipped to elevate their businesses. Embrace the chance to learn, connect, and grow—and don’t miss the chance to attend those pivotal sessions!

01.28.2026

Agents Embrace Freedom: How Non-NAR MLSs Are Transforming the Real Estate Landscape

Update New Era of Real Estate IndependenceAs the National Association of Realtors (NAR) faces significant legal challenges, the real estate landscape is evolving. Agents and brokers nationwide are seeking alternatives that offer more freedom and flexibility, stepping away from traditional models dominated by NAR. Organizations like the American Real Estate Association (ARA) and MyStateMLS are leading this charge, giving professionals the opportunities to redefine what success looks like within their careers.Exploring the AlternativesThe ARA, co-founded by industry figures such as Jason Haber and Mauricio Umansky, has rapidly gained traction with over 30,000 members, including major brokerage Douglas Elliman. This organization focuses on enhancing agent transparency and providing a stronger voice independent of NAR's influence. Meanwhile, MyStateMLS is attracting attention with a unique proposition—it allows agents from various backgrounds to post listings on platforms like Realtor.com and Zillow without the necessity of NAR affiliation. With significant engagement from agents at large firms, the tolerance for traditional MLS constraints is waning.The Financial AppealFinancial concerns play a crucial role in this shift. Many agents are reevaluating their financial commitments to NAR and questioning the value received for their dues. The combined annual costs for ARA and MyStateMLS are around $560, a stark contrast to the exorbitant fees associated with traditional MLS platforms. This allows agents to save resources while accessing the necessary tools for success in today's fast-paced market.Breaking Regional BarriersThe flexibility provided by MyStateMLS is particularly appealing to agents doing business across state lines or specializing in niche markets—luxury homes or manufactured housing, for instance. This one-stop platform allows agents to list properties without the limitations typically imposed by local MLSs, promoting a broader reach and exposure in the market.Future Predictions: The Shift is Here to StayAs more agents shift their focus to non-NAR MLS options, the industry could witness a transformation in how real estate transactions are handled. The popularity of alternative platforms emphasizes an evolving sentiment among real estate professionals who are eager for change. If the current growth trend continues, it might pave the way for more independent real estate organizations and services that prioritize agent needs and market dynamics.Challenges and ConsiderationsWhile the movement towards independence is promising, challenges remain. Agents must navigate the balance between maintaining local MLS memberships and exploring these new platforms. Moreover, the ability to effectively market listings without traditional MLS support will be crucial for success in this new landscape.Take Control of Your Real Estate FutureFor agents feeling constrained by traditional models, now is the time to explore the independence offered by alternative MLSs and associations. Participating in the conversation around these changes can not only enhance your business model but also shape the future of the real estate industry.

01.28.2026

Is 2026 the Right Year to Refinance Your Mortgage? Discover Key Insights!

Update Understanding Mortgage Refinancing: What It Means for Homeowners Refinancing a mortgage involves replacing your current home loan with a new one, entirely paying off the existing mortgage. This option is ideal for homeowners looking to secure better financial terms—whether reducing monthly payments, dropping the interest rate, or accessing home equity for renovations or debt consolidation. With the recent fluctuations in mortgage rates, many homeowners are left wondering when it’s the right time to refinance. The Case for Refinancing: Financial Savings Ahead Imagine lowering your mortgage interest from 7% to 6% on a $400,000, 30-year loan; it results in a savings of almost $300 each month, translating to tens of thousands saved over time. Conversely, the refinancing process does involve costs that homeowners must carefully consider. As noted by experts, understanding whether a refinancing move is worthwhile involves examining how long you plan to remain in your home and the current equity you've built. The Right Timing: Key Factors to Consider Experts suggest that timing is crucial when considering whether to refinance. Depending on market conditions, mortgage rates are projected to stay around 6.25% through 2026, and there’s potential for further decrease. Recognizing this forecast prompts homeowners to reassess their current mortgage conditions and explore refinancing options. The Mortgage Bankers Association predicts a substantial $2.2 trillion in single-family home sales in 2026, creating a potent backdrop for refinancing efforts. Exploring Different Types of Refinancing Options Homeowners generally resort to a rate-and-term refinance, ideal for those aiming to lower their payments or obtain a fixed-rate mortgage instead of an adjustable-rate mortgage (ARM). Other options include cash-out refinancing to tap into your home equity or streamline refinancing for government-backed loans which require less paperwork and may speed up the process. Understanding which option aligns with your financial goals is fundamental. Common Misconceptions Surrounding Refinancing One prevalent misconception is that lower payments alone make refinancing a wise decision. However, it’s crucial to look beyond just the monthly savings. The costs associated with refinancing, including closing costs, can negate the savings if a homeowner plans to move shortly afterward. Taking time to evaluate these factors helps homeowners avoid costly pitfalls. Actionable Steps to Take Towards Refinancing Before you commit to refinancing, consider the following actionable steps: Assess your financial situation: Calculate your debt-to-income ratio and ensure you have reserves beyond closing costs. Compare rates and lenders: Gather quotes simultaneously, ensuring you are comparing apples to apples. Prepare your documents: Make sure your financial documents, like tax returns and pay stubs, are ready for potential lenders. These steps can guide homeowners toward a more secure financial future through strategic refinancing. Final Thoughts: Is It Time to Refinance Your Mortgage? Mortgage refinancing can present substantial benefits, but it requires careful evaluation and a clear understanding of your financial goals. With anticipated dips in rates and potential savings at stake, homeowners should be proactive in considering their options. As 2026 unfolds, there will be numerous opportunities to reassess and potentially refinance your mortgage. Are you ready to embrace the possibility of lowering your financial burden?

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