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March 06.2025
2 Minutes Read

Shant Banosian Named President: A Strategic Move for Rate Mortgage amid Joint Venture Struggles

Shant Banosian appointed president of Rate Mortgage illustration.

Introducing a New Era: Shant Banosian Takes the Helm at Rate Mortgage

In a notable shift within the mortgage industry, Guaranteed Rate Inc. has appointed Shant Banosian, a standout figure recognized as the country’s top loan originator, as president of its retail mortgage division. This change comes at a challenging time when the company’s joint ventures with real estate powerhouses such as Compass and Anywhere Real Estate seek new paths to profitability.

A Leader with Proven Success

Banosian steps into his new role amid a reshaping mortgage landscape, following a period where mortgage rates soared to nearly 7%. In 2023, many potential homebuyers found themselves sidelined, resulting in the slowest existing-home sales year since 1995. Bringing over 20 years of experience and more than $10 billion in funded mortgages under his belt, he is expected to stimulate change and rejuvenate Rate’s retail operations.

Understanding the Challenges Facing the Industry

The road ahead is not devoid of obstacles. Rate’s joint ventures, especially Guaranteed Rate Affinity with Anywhere Real Estate, did not meet profit expectations last year, generating only $2 million in equity earnings. Banosian aims to leverage his insights, having closed over $1 billion in loans in 2024 alone, to expand the company’s reach and support its loan officers amid rising cost challenges tied to affordability and inventory shortages.

Embracing Change and Innovation

As the mortgage space continues to evolve, Banosian expressed enthusiasm for adopting new technologies to enhance service delivery. The company’s tools, like Same-Day Mortgage, are critical in providing loan originators (LOs) the necessary edge to navigate the current market conditions successfully. His focus on technology not only improves customer experience but also empowers LOs, allowing them to serve clients during critical moments.

Building Community Within the Company

While achieving profitability is vital, Banosian emphasizes the importance of employee satisfaction and support. He believes that the success of the retail mortgage division will be gauged by how empowered the loan originators feel in their work environment. His objective is to foster a culture that prioritizes training and development, helping LOs not just grow their businesses, but also their lives. "Success in work and personal satisfaction should go hand in hand," Banosian shared, highlighting the need for balance.

A Vision for the Future

In discussing the future, Banosian referenced a potential housing market rebirth, where increasing inventory and decreasing rates could create unprecedented opportunities. His optimistic approach is not just about hope; it’s a strategy to attract talent and partners ready to innovate in a challenging market.

Conclusion: A Strategic Move for Rate Mortgage

With Shant Banosian at the helm, Rate Mortgage braces for an exciting yet challenging journey ahead. As the industry adapts to new trends and demands, Banosian’s leadership could set the groundwork for success, both for his team and for the company’s position in the mortgage landscape.

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01.25.2026

California's AB 723: What Real Estate Agents Must Disclose About Digitally Altered Photos

Update California's New Photo Disclosure Law: A New Era for Real Estate Transparency As the sun rises on a new year, a crucial transformation in real estate marketing practices is set to take effect in California. With the introduction of Assembly Bill 723 (AB 723) on January 1, 2026, real estate professionals are now legally bound to disclose when images used in property listings have been digitally altered. The goal? To enhance transparency in an industry where image manipulation has been the norm, often leaving potential buyers feeling deceived. Understanding the Impact of AB 723 For years, agents and photographers have enhanced listing photos to make properties more appealing, sometimes straying into ambiguous territory. Common practices included brightening images, digitally enhancing views, or even entirely staging homes through AI, blurring the lines between enhancement and deception. Under AB 723, however, the rules are clear: any alteration that changes a property’s representation must be disclosed, accompanied by a link or QR code providing access to the original photo. Emily Brooks, a passionate advocate for transparency in real estate, notes that the law protects consumers from experiencing what she terms the “catfish effect” when encountering inflated representations of properties that don’t match reality. This new requirement aims to ensure that potential buyers can make informed decisions based on accurate representations of homes. The Nuances of Digital Alterations While AB 723 mandates disclosure for significant changes—such as adding or removing elements like furniture, landscaping, or fixtures—certain routine edits associated with clarifying the image's quality, like color correction or exposure adjustments, do not require such transparency. The legislation seeks to strike a balance between aesthetic appeal and the integrity of the representation, allowing agents to still enhance properties while maintaining honesty. Consequences for Non-Compliance The stakes are high for non-compliance, with the California Department of Real Estate implementing strict enforcement mechanisms. Violating these new regulations can lead to disciplinary action against brokers and salespersons, and potentially serious legal repercussions, including civil liability and even criminal charges for willful breaches. Brokers are thus urged to update their policies, ensuring that all marketing complies with this pivotal change. How Agents and Buyers Can Prepare The introduction of AB 723 presents several actionable steps for agents to ensure compliance, such as labeling images clearly in marketing materials and adapting their practices in accordance with the law. For buyers, understanding the implications of this law grants them a new level of security when browsing listings, ensuring they know exactly what they are viewing before making an offer. This pivotal law not only influences how properties are marketed but also strengthens trust between real estate professionals and their clients. Emphasizing honesty and transparency is crucial in an industry significantly impacted by visual presentation. Next Steps for Real Estate Professionals As we gear up for the implementation of AB 723, marketplace players need to consider how this legislation could shape the future of real estate marketing. Ensuring compliance begins now—agents and their firms should proactively update their marketing strategies and prepare for a more transparent real estate landscape. With change comes opportunity. Embracing these new guidelines can foster a culture of trust and authenticity within the real estate market, benefiting both agents and buyers alike. As we move forward, staying informed and adaptable will be key in leveraging these changes to enhance the buyer experience.

01.24.2026

Unlock Your Home Buying Success: How to Make an Offer on a House

Update The Essential Guide to Making an Offer on a House Making an offer on a house is a thrilling yet daunting experience for many prospective homeowners. Navigating this pivotal stage in the home-buying journey requires careful planning and strategy. In this guide, we will break down the critical steps involved, enriched by practical insights that ensure you have the best chance of securing your dream home, whether it’s a suburban oasis in Minneapolis or a modern townhouse in Austin. Step 1: Decide on How Much to Offer Your first step is determining how much to propose for the property. This isn’t just about your mortgage pre-approval; it should also reflect a mix of market dynamics, the condition of the home, and personal budget. In a buyer’s market, where supply exceeds demand, you might have the leverage to offer a lower price. Conversely, in a seller's market, expect to position your offer above the asking price to stand out amongst competing buyers. Understanding the home’s time on the market is critical; longer days mean sellers may be more willing to negotiate. Your real estate agent can provide invaluable insight through comparable homes (or “comps”)—recently sold properties similar to the one you’re eyeing. This context aids in validating your offer, ensuring it is competitive yet reasonable. Step 2: Choose Your Contingency Clauses Contingencies are your safety net. You can stipulate conditions under which you can withdraw your offer without penalties. Common contingencies include inspections and financing, giving you an exit strategy should unforeseen issues arise. Evaluating a home thoroughly during the inspection phase protects you from costly repairs after purchase. Popular contingent clauses include: Inspection contingency: Provides a chance to address any concerns that arise post-inspection. Financing contingency: Ensures you can still secure a loan before committing to the sale. Appraisal contingency: Validates that the home is worth the amount you're willing to pay, protecting you from overpaying. Step 3: Crafting the Offer Letter Your offer letter is a formal introduction to the seller. It should outline your proposed price, contingencies, earnest money deposit, and your envisioned closing timeline. This letter serves to build rapport with the seller; telling a little about yourself can personalize your offer. Highlight why you love their home—your genuine enthusiasm can set your offer apart from others. Step 4: Submit Your Offer Once you've refined all components of your offer, it’s time to submit. Patience is key here; after submission, there will be a waiting period filled with anticipation. Good communication with your real estate agent during this phase can keep you informed of any developments. Step 5: Navigating Negotiations Be prepared to negotiate. Sellers may accept, reject, or counter your initial offer. This stage can feel overwhelming, but remember that negotiation is a common practice in real estate. Stay flexible and open to compromise; having your agent help facilitate discussions can greatly ease the process. Understanding Market Dynamics for a Strong Offer Beyond just numbers, grasping your local real estate dynamics is crucial. Sellers are often more open to negotiation when their homes have lingered on the market longer, indicating a shift in market stability. In contrast, a well-priced home receiving several offers will demand a swift and competitive approach on your part. Conclusion: Your Journey to Home Ownership Starts Here Although crafting a compelling offer can feel overwhelming, knowledge is your best ally. From deciding on a competitive offer to setting effective contingencies, ensuring you have a structured approach will heighten your chances of success. Remember, real estate is as much about relationships as it is about transactions, so don’t hesitate to engage with your agent and create a complete strategy. Happy house hunting!

01.24.2026

Unlock Hidden Real Estate Tips That Every Buyer Should Know

Update Special Insights: Essential Real Estate Advice for First-Time HomebuyersWhen diving into the world of real estate, much of the advice available revolves around securing the lowest price or making a winning offer. However, savvy buyers know that it's often the unseen challenges of the home purchase process that lead to stress and regret. A joint understanding among seasoned buyers reveals that preparation and education can significantly transform the home buying experience.Understanding the Unseen Costs of HomeownershipFirst and foremost, it's crucial to frame your budget broadly. The down payment isn’t the only significant expense to account for. Hidden costs often catch buyers off guard, including closing costs that can range from 2% to 6% of your mortgage and various fees pertaining to inspections, appraisals, and moving. Experienced homeowners often wish someone had told them to budget approximately 5% of the purchase price for the first year alone, covering everything from maintenance to unexpected repairs.Stay Realistic: Prepare for Emotional Ups and DownsThe emotional rollercoaster that comes with buying a home can feel overwhelming. First-time buyers must remain detached when facing the inevitable missed opportunities; many end up losing bids on properties before landing a perfect fit. Keeping a flexible mindset, as advised by those in the know, is essential. This attitude not only fosters patience but also promotes better decisions throughout the purchasing journey.Be Proactive: Importance of Guided AdvocacyEducating yourself on financing options, understanding mortgage assistance programs, and knowing the difference between needs and wants can significantly lower stress levels. Getting pre-approved for a loan allows buyers to interact confidently in negotiations. Real estate professionals can assist by answering questions and clarifying contracts, so don't hesitate to advocate for yourself. Active engagement, alongside honest communication with your agent, can make a profound impact on the overall experience.Beyond the Purchase: Embracing Homeownership ChallengesIt’s vital to distinguish between must-haves and nice-to-haves when searching for your home. By narrowing this list, buyers can focus their search and avoid emotional overreach in their purchase. Furthermore, thorough inspections, including additional services like sewer scopes, are recommended to catch potential issues before they become costly surprises.Conclusion:Move Forward with ConfidenceEmbracing these insights can radically alter a buyer's path on their journey to homeownership. Rather than simply chasing the best price, understanding potential costs and preparing emotionally can make all the difference. As you navigate this complex timeline, keep these tips in mind, and empower yourself with knowledge. Whether you're looking to stop foreclosures, sell your house fast, or learn more about we buy houses, your informed approach equips you for success in real estate decisions.

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