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February 25.2025
3 Minutes Read

Gibson Lawsuit: eXp and Weichert Preparing to Depose Over Controversial Deal

Gibson lawsuit eXp Weichert businessperson with briefcase, urban setting

eXp and Weichert Face Unfolding Legal Scrutiny

As the legal storm brews over eXp and Weichert, homeowners and industry stakeholders alike are keenly anticipating the outcomes of the upcoming depositions scheduled for March 5 and 7. The plaintiffs from the Gibson case are preparing to move forward with what feels like a crucial turning point in this commission-related antitrust saga. The heart of the matter lies in accusations of a ‘sweetheart deal’ aimed at undermining fair compensation practices, which have rippled through the real estate landscape.

Understanding the Allegations Against Major Real Estate Players

The accusations against eXp and Weichert are centered around a claim that they entered a 'reverse auction' agreement, whereby they negotiated settlement amounts with certain attorneys that were less favorable than those available to plaintiffs in other cases. Such practices, if proven, could set a dangerous precedent in the real estate industry by discouraging ethical business practices. Both companies are required to present representatives knowledgeable in their settlement dealings during the upcoming depositions, shedding light on their negotiation strategies.

The Broader Impact of the Gibson Case on Real Estate

As the first significant antitrust lawsuit following the landmark Sitzer | Burnett case, which saw a massive jury award to homesellers, the Gibson case heightens the stakes for real estate practices across the country. Home sellers should be particularly concerned as the Gibson suit aims for class-action status on behalf of all who have enlisted agents from these major companies and incurred buyer broker commissions since October 2019. This could open the floodgates for further claims.

Insights from Recent Legal Developments

Recent court filings reveal that both eXp and Weichert were poised to reach settlements in the Gibson case last year but were unable to come to an agreement. Instead, they opted for mediations regarding a $8.5 million and a $34 million settlement in another case, dubbed Hooper. The Robert Bough’s court ruling, allowing for these depositions to occur, suggests a growing scrutiny of industry practices and a keen desire for fairness. The outcome of these depositions may influence not only the companies involved but the entire structure of real estate commissions nationwide.

Community Concerns: What Does This Mean for Homeowners?

For the everyday homeowner, these developments underscore a critical moment in real estate transactions. The clarity surrounding commission agreements could reshape how homes are bought and sold in the years to come. This legal battle isn’t merely a corporate struggle; it reflects broader questions about transparency, equity, and fairness in real estate practices. Homeowners must stay informed about these legal proceedings, as the results could directly affect their financial interests and the way they’re represented in the market.

What's on the Horizon for eXp and Weichert?

As eXp and Weichert prepare for their depositions, both companies have expressed hopes for favorable outcomes regarding their current settlements. The industry is watching closely, as the implications of these cases run deep, fundamentally questioning the ethics and practices that govern real estate. Homeowners and real estate professionals alike are left to ponder: what will be the enduring impact of this unfolding drama on the market as we know it?

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12.01.2025

Revolutionize Your Real Estate Game: 5 Instagram Strategies You Need

Update Unlocking Instagram: Essential Strategies for Real Estate Agents As we gear up for a transformative year in real estate, one thing is clear: social media, particularly Instagram, has become an essential tool for agents seeking to enhance their visibility and grow their business. Adam Mosseri, the head of Instagram, has provided key insights into maximizing reach and engagement, specifically tailored for real estate professionals aiming to leverage the platform's evolving features. Why Your Approach to Instagram Needs a Makeover Now The digital landscape is rapidly changing, and those who adapt will thrive. Instagram's algorithms and user preferences are evolving, making it crucial for real estate agents to remain agile. Employing effective strategies can boost visibility significantly, and Mosseri has highlighted several that can help agents do just that. As a result, 2026 could be the year many agents take a leap forward in their marketing efforts. Actionable Insights: 5 Key Strategies Revealed Here are the five strategies that can transform your Instagram usage, ensuring you capitalize on every opportunity to connect with potential buyers and sellers: Start with a Hook: Capture attention within the first three seconds. Effective hooks may include statements that address buyer concerns or offer tangible benefits. Add Captions: With audio often off, including captions ensures your message gets across - even if viewers aren’t listening. Utilize Instagram's auto-captioning tool for best results. Use Location Tags: Tagging locations increases your content's visibility locally. Posting about market updates or neighborhood highlights with location tags enhances engagement. Collaborate for Greater Reach: Team up with local businesses or other agents. By using the collaborator feature on Instagram, your posts can reach a diversified audience. Explore Trending Audio: Audio is crucial for engaging Reels. Choose trending audio with moderate usage to maximize exposure without getting lost in saturation. Capturing Attention with Engaging Hooks The success of your posts largely depends on the first impression. Starting strong is essential, as research shows users scroll past video content within three seconds. Hooks that speak to current market confusion or offer essential tips can set the tone for potential conversations with your audience. The Importance of Captions: Sharing the Message With a substantial portion of users engaging without sound, captions are no longer a luxury—they are a necessity. Not only do captions facilitate better understanding, but they also extend viewership and encourage viewers to complete the content. Instagram rewards posts that keep viewers engaged until the end. Local Engagement: The Power of Location Tagging In real estate, locality is everything. Location tags help Instagram's algorithm understand where your content is most relevant, improving your chances of being featured on location-based search results. This ensures that your posts resonate within your community, thus creating more potential connections. Collaborations: Doubling Your Reach Collaborating with local businesses, such as coffee shops or event spaces, creates a mutually beneficial relationship that exposes both parties to broader audiences. These connections can lead to organic reach expansion and introduce your real estate expertise to new potential clients. Testing with Trials: Innovation on Instagram Instagram’s Trials feature allows agents to experiment with content without cluttering their main profile. By analyzing how different styles perform with new audiences, agents can refine their messaging and presentation strategies to become more effective. Call to Action: Step into 2026 with Confidence As we embrace the new year, make a commitment to leverage these Instagram strategies. By implementing Mosseri’s insights, you are poised to greatly enhance your reach and connect with your community in a meaningful way. Don’t hesitate to share your journey, engage consistently, and watch your real estate practice flourish.

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