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May 12.2025
3 Minutes Read

Transform Your Real Estate Career with These Daily Habits to Avoid Droughts

Daily habits eliminate transaction droughts represented by daisies sprouting from soil in hands.

Consistency is Key: The Foundation of Success in Real Estate

In the unpredictable world of real estate, agents often experience highs and lows, from closing multiple deals in a single month to facing extended dry spells devoid of transactions. To navigate these ebbs and flows effectively, it’s essential to cultivate consistent daily habits that foster long-term relationships and maintain momentum. Here are five transformative actions that can help you remain top-of-mind with prospects and generate more business.

Utilizing Social Media Direct Messaging for Connection

In an age where digital interaction reigns, social platforms have become pivotal in fostering personal connections. Direct messaging (DM) is an underutilized tool that can strengthen relationships with clients and potential referrals alike. An engaging DM isn’t just a message; it’s an opportunity to spark meaningful dialogue.

Unlike phone calls that can feel intrusive or texts that lack intimacy, DMs allow for a more casual yet personal exchange. Start your day with a DM strategy where you connect with individuals who catch your eye on social media. By making it a habit to send DMs to those you genuinely like or want to connect with, you set a positive tone for your day, creating a welcoming environment for interaction.

Daily Social Media Posting: A Path to Greater Engagement

How do you grow your social media following? Simple: consistency is key. Posting regularly on platforms like Instagram can elevate your visibility. Aim to post each morning after engaging with your DMs. This sequential approach can boost interactions on your posts, as those you reached out to are likely to engage with your content more actively.

When it comes to content, look for inspiration from industry peers. Identify what resonates with your audience by observing agents in different markets. Pay attention to high-performing posts and use them as templates for your content. Their success can guide you toward producing engaging material that speaks to your audience.

Highlighting Fresh Listings: Staying Ahead of the Game

Knowledge is power in real estate. One daily habit that will keep you informed and ahead of market trends is checking the hot sheet for new listings or price reductions. Sharing these updates with prospective buyers not only showcases your industry expertise but also presents valuable information that prospects find useful.

Those highlights serve as conversation starters and help clients see you as the go-to resource in the real estate landscape. By becoming a reliable source of information, you position yourself to be top of mind when your contacts decide to make a move.

The Emotional Connection: Understanding Your Audience

Beyond any marketing strategy or tips, connecting with your community on an emotional level is critical. Highlight local events, share personal stories, and showcase individuals in your community who are making a difference. When your content resonates on a personal level, it can lead to increased trust and engagement from your audience.

Remember, real estate is not just about transactions; it’s about building relationships and creating a sense of belonging. By consistently sharing heartwarming stories from your neighborhood, you can create an emotional bond that fosters loyalty and repeat business.

Putting It All Together: The Road to Consistent Success

The daily habits of successful agents don’t come from chance; they stem from strategy and genuine connection. By incorporating direct messaging, daily posting, market updates, and community narratives into your routine, you can create a vibrant and thriving real estate business.

Now, take action! Start implementing these daily habits into your routines, and turn those transaction droughts into a consistent stream of business.

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09.03.2025

Resurgence in NAR's Reputation: Are Agents Starting to Trust Again?

Update The Challenge of Rebuilding TrustAs the real estate industry navigates through tumultuous waters, the National Association of Realtors (NAR) has found itself in a delicate position. Once considered a beacon for real estate professionals, recent changes around buyer’s agent compensation rules prompted many agents to question NAR’s role and efficacy. In a survey conducted by Intel, a stark 38% of agents viewed NAR negatively just a year ago. Yet, as the sands of public opinion shift, a glimmer of hope can be observed with a growing number of agents beginning to see NAR as a positive force once again.A Year of ReckoningThe past twelve months have served as both a crisis and an opportunity for NAR. The organization’s leadership recognized early on that rebuilding trust was crucial to restoring its reputation. Following the fallout from the settlement terms regarding buyer commission rates, in August 2024, NAR found itself facing a severe dip in member sentiment. Only 17% of agents responded positively to its influence at that time.However, growth began to emerge from this low point. By July 2025, that number had risen to 31%—a transition that highlights a slow but significant rehabilitation of its image within the real estate community. The increasing awareness among agents that commission rates were not as adversely affected as initially feared likely contributed to this gradual shift in sentiment. Agents began realizing that the adjustments were manageable, allowing them to reconsider their perspectives on the organization.Significant Steps Towards ImprovementNAR’s commitment to regaining ground has involved proactive measures designed to strengthen its relationships with brokerages and local associations. Bringing in new advisers to liaise with core constituencies demonstrates an earnest effort to communicate better and offer tangible value to its members. By emphasizing the benefits of membership, NAR is working to remind agents why they joined in the first place.But this task is not solely about damage control—it's about fostering a renewed sense of community among real estate professionals. As uncertainty loomed, NAR presented a staunch front to advocate for its members' needs, cherishing the bonded experiences that come from shared challenges. Highlighting grassroots efforts and restoring the belief that NAR champions agents in their daily pursuits remains vital for the organization.The Unknowns AheadA significant 40% of agents admitted to being uncertain about NAR’s overall impact on the industry—a statistic that underscores the need for continued engagement and transparency. As the industry evolves, agents are left to ponder not only the influence of regulations but also the direction their careers might take. Some are even contemplating leaving real estate entirely, questioning whether their current path aligns with the future they envision.Despite the hurdles, NAR’s gradual upswing in member approval reflects its enduring commitment to resurrecting trust. The journey is far from over, and the road ahead may still be fraught with challenges. However, as NAR continues its outreach and strengthens relationships, there’s a sense of optimism that real estate professionals can uphold a rejuvenated spirit of camaraderie.

09.02.2025

Christie's Pioneers Cryptocurrency Division in Real Estate: A New Era Awaits

Update Christie's International Real Estate Takes a Bold StepIn a groundbreaking move set to reshape the real estate landscape, Christie’s International Real Estate has launched a division entirely focused on cryptocurrency transactions. This initiative, the first of its kind for a major U.S. brokerage, underscores the growing acceptance and potential of digital assets within the industry.Announced in late July 2025, the new division is equipped with a team of legal experts and market analysts dedicated to navigating the complexities of crypto transactions. Christie’s strategic decision comes on the heels of successful high-end property sales, including a stunning $65 million mansion in Beverly Hills, bought exclusively using cryptocurrency.Embracing the Future: Cryptocurrency in Real EstateAaron Kirman, the CEO of Christie’s International Real Estate Southern California, emphasizes that cryptocurrency's role in real estate is more than a passing trend. As Kirman states, “Crypto is here to stay — its influence in real estate is only going to grow.” He points to a significant shift in consumer demand as developers and investors increasingly seek to tailor their offerings to crypto enthusiasts.Currently, Christie’s Southern California division has facilitated over $200 million in crypto-exclusive transactions. Kirman anticipates that within the next five years, one in three home sales in the U.S. could involve cryptocurrency, demonstrating a steady increase in mainstream adoption.The Ripple Effect: How Crypto is Transforming OwnershipWhile the rapid pace of cryptocurrency integration into traditional markets can seem daunting, its potential for homeowners and investors is equally compelling. According to Ted Sutton, an asset protection attorney, using crypto assets as collateral offers innovative financing options amid soaring housing prices. “Housing costs have dramatically increased,” he argues, “and utilizing cryptocurrency — either liquidated or as collateral — can help buyers navigate these high costs.”However, Sutton warns potential buyers of the volatility associated with using cryptocurrency for mortgages. He notes that “the risk of price drops could lead to sellers not receiving their expected payment.” Thus, it’s essential that buyers engage with knowledgeable professionals to facilitate these transactions.The Road Ahead: Clear Possibilities Amid ChallengesThe current state of cryptocurrency transactions in real estate remains largely niche, as highlighted by national surveys. A recent Gallup poll indicates that while 14% of American adults own cryptocurrency, only 4% plan to purchase more in the near future. Moreover, the National Association of Realtors notes that merely 1% of buyers utilized crypto proceeds for down payments between July 2023 and June 2024. Despite this, the potential for broader adoption looms on the horizon.For early adopters like Christie’s, the move towards a crypto division signals more than just innovation — it reflects a fundamental shift in the market, one that intertwines digital finance with luxury real estate. “The future of real estate will absolutely involve crypto,” Kirman believes, positioning Christie’s to not only follow but lead in this emerging trend.

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Relisting Your Home? Here's How to Boost Your Chances of a Sale!

Update Understanding the Importance of Relisting Your Home Did your home sit on the market without yielding any offers? You're not alone! Many homeowners face similar challenges in the real estate landscape, and relisting your home can often be the key to unlocking a successful sale. However, simply putting your property back on the market without addressing previous hurdles could lead to disappointment. It's crucial to first assess why it didn't sell initially and take the necessary steps to improve market appeal. Assessing the Reasons Behind Your Home's Previous Listing One of the first things to consider when relisting your home is to reflect honestly on why it didn’t sell the first time. Ask yourself critical questions: Was the pricing too high? Did your home present well? Were the marketing efforts effective enough to reach interested buyers? Engaging with a real estate agent can provide you with valuable insights into these questions, offering hard data along with observations about your local market’s current state. Making Strategic Updates Before Relisting Improvements and updates to your home can lead to much better results when relisting. Simple actions like fresh paint, minor repairs, decluttering, and enhancing curb appeal can significantly elevate your home's attractiveness. A home inspection can highlight any structural issues that need attention, helping you focus on high-return areas, such as kitchens and bathrooms, that can greatly influence buyer perceptions. Revisiting Your Pricing Strategy Setting the right price is often one of the most crucial aspects of a successful home sale. If your home was priced too high before, it’s essential to reconsider your pricing strategy. Research comparable homes in your area to understand their pricing and how yours fits within that context. With local market fluctuations, adjusting your price can either drive more interest or align better with buyer expectations. Enhancing Your Listing's Marketing Potential Are your listing photos engaging? Is your description informative and inviting? These elements can make or break a home sale. Using professional photography and crafting a compelling narrative about your home’s features can attract more potential buyers. Highlighting unique aspects of your home, local amenities, or the neighborhood’s charm can appeal to the emotional and practical aspects of home-buying. Local Market Insights and Future Trends Stay updated on trends in your local real estate market. Trends might dictate buyer behavior, impacting how you present your home. Networking with local real estate agents or checking relevant market reports can provide a comprehensive outlook on what to expect as more homes are listed in your area. Final Thoughts and Call to Action Relisting your home can open the door to new possibilities. By addressing past shortcomings, making impactful improvements, and honing your market strategy, you can improve your chances of a successful sale. If you're ready to take the plunge and relist your home thoughtfully, don’t hesitate to reach out to a knowledgeable real estate agent who can guide you through the process.

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