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August 13.2025
3 Minutes Read

Rocket Hires Viral Nation as Social Media Agency to Transform Homeownership Marketing

Vibrant neon heart and house symbolize Rocket hires Viral Nation.

Rocket Teams Up with Viral Nation to Amplify Homeownership Stories

In a groundbreaking move to enhance its social media presence, Rocket Companies has appointed Viral Nation as its very first social media agency of record. This comes on the heels of a successful Super Bowl advertising campaign, where Viral Nation helped Rocket generate an astounding 247 million views. Their new partnership aims to engage audiences more personally by showcasing real-life client stories and creating dynamic community connections.

Building Real Connections in a Noisy Digital Landscape

In an age where social media feeds are bustling with competing advertisements, Rocket is keen on cutting through the noise. Jonathan Mildenhall, Rocket's CMO, explained that homeownership embodies the American dream and deserves to be shared authentically. By emphasizing relatable narratives of customers navigating the home-buying process, Rocket aims to build trust with its audience. Viral Nation aims to craft campaigns that highlight these stories, making the brand more than just a financial entity, but a trustworthy ally in the journey toward homeownership.

Embracing Opportunity in a Competitive Market

While Rocket has a solid foundation in the mortgage industry, with a significant presence on platforms like Facebook and Instagram, it faces fierce competition from individual influencers who connect with potential home buyers. These "mortgage influencers" demonstrate that personal touch is invaluable, often possessing followers in the hundreds of thousands. By leveraging its resources and the expertise of Viral Nation, Rocket hopes to broaden its reach and resonate more profoundly with potential clients seeking guidance.

Pioneering Social Movements Around Homeownership

As the mortgage landscape evolves, Rocket recognizes the importance of not just selling loans but also inspiring homeownership aspirations. Reports indicate that about 80 percent of social media users seek out inspiration for their dream homes on these platforms. Through an innovative approach with Viral Nation, Rocket aims to foster a sense of community by sharing real stories and guidance to help individuals navigate their paths to homeownership — nurturing a supportive environment in the process.

As Joe Gagliese, co-founder of Viral Nation, aptly stated, "Rocket’s mission to redefine homeownership inspires us to build a social movement that empowers every American to envision themselves on this journey." This initiative not only reflects Rocket's commitment to its clients but also indicates a cultural shift in how brands can impact communities positively.

Future Vision: Doubling Down on Market Share

Looking ahead, Rocket Companies is on a growth trajectory, aiming to double its share of the purchase mortgage market by 2027 from 4 percent to 8 percent. This ambitious goal coincides with the recent acquisition of Redfin, marking a significant expansion of Rocket's influence. With strong marketing strategies enabled by Viral Nation and a clear commitment to community engagement, Rocket is well-poised to not only target customers but to build lasting relationships within the communities they serve.

As Rocket and Viral Nation embark on this partnership, homeownership stories decoded through social media could resonate widely, potentially transforming how people view their journeys to owning a home.

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08.13.2025

Selling Your House While on Medicaid: Keep Your Benefits Secure

Update Navigating the Sale of Your Home on Medicaid Selling your house is a significant milestone in life, especially if you're a Medicaid recipient. As you take this step, the primary question on your mind might be: How will selling my house affect my Medicaid benefits? This article will help clarify your options and provide essential insights about selling your home while on Medicaid. Understanding Medicaid Eligibility When it comes to Medicaid eligibility, the sale of your house can have varying implications. Medicaid programs are typically means-tested, meaning they assess your income and assets to determine eligibility. In many states, the asset limit for individuals is approximately $2,000, though this can fluctuate based on specific circumstances and local regulations. One key point to remember is that your “primary residence” is not counted as an asset under Medicaid rules. However, the proceeds from the sale are subject to asset evaluation. If the money you receive exceeds the asset limit, you might find yourself at risk of losing your Medicaid benefits until your assets are regulated according to your state’s guidelines. How Does Medicaid Monitor Changes in Finances? Residents may wonder how Medicaid will learn about the sale of their homes. States utilize various methods to track changes in financial status, often mirroring the processes during initial Medicaid applications. Common detection methods include: Public Records: Real estate transactions are publicly documented, making it relatively easy for Medicaid offices to access such information when necessary. Financial Disclosures: During your Medicaid renewal process, you'll be required to disclose your financial status, covering any recent real estate transactions. Collaboration with Agencies: Medicaid frequently collaborates with other state and federal agencies that may inform them of changes in your financial situation. Keeping Medicaid while Selling Your House While it is indeed possible to retain your Medicaid benefits even after selling your house, it hinges on several factors, particularly how you choose to utilize the proceeds from the sale. Generally, if the proceeds exceed your state’s specified asset limit without being invested in an exempt manner, such as purchasing a new primary residence, you may lose your eligibility. For those looking to sell their home and purchase another one, utilizing the sale proceeds to invest in a new primary home may render you eligible to keep your Medicaid benefits intact. This stipulation underlines the importance of planning your sale strategically. Making Informed Decisions Ultimately, if you're a Medicaid recipient looking to sell your home, understanding the impact of this decision on your benefits is critical. Consult with a real estate professional to explore your options thoroughly. Ensure you speak to a financial advisor familiar with Medicaid policies as well, so you can navigate this process seamlessly. Deciding to sell your house shouldn't be a decision made lightly, especially when it has the potential to affect your health services. Equip yourself with knowledge and start this endeavor on solid ground. Conclusion: Take Proactive Steps In conclusion, if you are considering selling your home while on Medicaid, it is essential to comprehend how your sale might affect your benefits categories. Whether you wish to sell in Baltimore or any other location, being well-informed and strategic in your approach will help you navigate potential challenges. Don’t hesitate to reach out to professionals who can guide you through this process. It's time to take action and plan your home sale with confidence!

08.13.2025

Mastering the Escrow Process: What Every Seller Should Know

Update Understanding the Escrow Process: The Bridge to Your Closing When selling your home, you might find yourself navigating the term "escrow" more than once. But what does it really mean, and how does it affect your selling experience? In its simplest terms, escrow serves as a neutral period managed by a third party, usually a title company or attorney, where critical documents and funds are held until the sale is finalized. This ensures that both you, the seller, and the buyer uphold your ends of the deal. Your Role as a Seller: Key Responsibilities Your journey through escrow requires diligence. You’re responsible for several key actions, including: Disclosing Known Issues: Full transparency helps maintain trust and avoids complications later on. Facilitating Inspections: Allowing buyers to conduct necessary inspections is crucial for seamless negotiations. Responding to Buyer Requests: Being proactive in communication keeps the process moving smoothly toward closing. Remember, keeping these responsibilities in check not only maintains the buyer's interest but also expedites the closing process. Common Contingencies and Their Impact During the escrow period, you'll encounter common contingencies that could influence your timeline: Financing: The buyer's ability to secure a loan can cause delays if not addressed promptly. Inspections: Expect repair requests that could prompt further negotiations. Appraisals: The appraisal must align with the sale price to ensure lender approval. Staying on top of these factors is vital. It's not just about waiting — you can actively manage the timeline by ensuring all parties are engaged and responsive. How Long Does the Escrow Period Last? Generally, the escrow process takes about 30 to 45 days from the time an offer is accepted until closing. However, several variables can impact this duration: the speed of inspections, the completion of required documents, or even the responsiveness of involved parties. For instance, if your buyer is securing financing, delays can add additional weeks. Final Thoughts: The Path to a Successful Sale The escrow process may seem daunting, but understanding your role and responsibilities can empower you throughout the transaction. By staying informed and proactive, you can close the deal with confidence. If you’re ready to dive deeper into real estate or selling strategies, consider reaching out to a local expert who can provide tailored advice for your unique situation. Ready to sell your home? Don’t hesitate to connect with a local real estate agent today!

08.12.2025

Minnesota Broker’s Lawsuit Against eXp: A Bold Step for Change on Workplace Harassment

Update Serious Allegations Rock Real Estate Brokerage In a significant lawsuit against eXp Realty, former broker Noelle Nielsen has brought to light grave allegations of sexual harassment and retaliation. The lawsuit, filed on August 7 in Minnesota, highlights claims that she was not only a victim of misconduct but also suffered further when she courageously reported the incidents. Whistleblower Claims Ignored Nielsen, who previously worked as a broker for eXp and is now at the Real Brokerage, portrays herself as a whistleblower in her complaint. She asserts that upon reporting troubling events, including being drugged during a business trip in Puerto Rico, her allegations were brushed aside by the company’s leadership. As part of her lawsuit, she cites a troubling history where she alleged inappropriate activities by influential figures within the company, namely Mike Bjorkman and David Golden, both previously affiliated with eXp and embroiled in similar lawsuits. These men have been accused of offering illegal drugs and creating an unsafe environment at industry events. A Culture of Silence? Nielsen’s claims reveal not just personal grievances but suggest a systemic issue within eXp Realty's corporate culture. She posits that due to the brokerage's revenue-sharing model, agents may fear retribution for speaking out against misconduct. "Reporting incidents could lead to lost income or sponsorships,” she explained, implying that potential financial loss has created an atmosphere where silence is preferred over speaking out. Responses and Reactions In response to the allegations, eXp Realty released a statement claiming the lawsuit is without merit and asserting their commitment to fostering an inclusive environment. They declared, "We have robust policies in place to address misconduct and retaliation, and we do not tolerate behavior that violates those standards." This juxtaposition between their statement and Nielsen's allegations raises questions about accountability within the organization. Moving Forward: The Importance of Speaking Up As this case unfolds, it underscores the broader implications for workplaces where power dynamics can discourage reporting of serious issues. Nielsen’s stand as a whistleblower could inspire others in similar situations to come forward, promoting a culture of transparency and accountability. The outcome of this lawsuit may pave the way for more stringent measures to protect employees and address misconduct effectively. Conclusion: Standing for Change In a world where stories of harassment continue to surface in various industries, Nielsen’s lawsuit could act as a catalyst for change within eXp Realty and beyond. Ensuring a safe and respectful workplace is imperative for fostering trust and collaboration among employees. It is essential for companies to not only implement policies against misconduct but to actively engage in promoting a culture where these issues can be openly addressed.

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