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April 01.2025
2 Minutes Read

Retirement of Motto Mortgage CEO Signals Change in Real Estate Leadership

Motto Mortgage CEO smiling in office environment

Ward Morrison: A Legacy in Real Estate

Ward Morrison, the leading force behind Motto Mortgage and its associated brands, is set to retire on June 15, 2025, bringing an era of transformation and innovation in the mortgage industry to a close. Morrison's journey has been remarkable; since taking the reins in 2016, he has not only launched the Motto brand but has also significantly shaped its growth strategy. Under his leadership, Motto has navigated the complexities of a dynamic market, fostering a vision that disrupted the traditional landscape of mortgage brokerage.

Quality Time and New Beginnings

As Morrison prepares for this new chapter, he expresses a deep desire to focus on personal fulfillment and quality time with his soon-to-be wife. "This was an incredibly difficult decision," he stated, reflecting on his tenure and what lies ahead. The transition marks a poignant moment not just in his career but also in his personal life, as he seeks to embrace a future filled with new adventures and relationships.

Challenges Ahead for Motto Mortgage

Despite a promising start, the recent months have not been without hurdles for Motto Mortgage. Following a decline in the number of operational offices for the first time, signs indicate turbulence in the franchise landscape. A 2024 report highlighted an 8 percent decrease in office count year-over-year. As home sales slowed due to elevated mortgage rates, Morrison's successor, Adam Sartin, will need to navigate these challenges carefully while revitalizing the brand's market presence.

The Continued Impact of Morrison's Leadership

Even as he departs, Morrison's influence will linger. RE/MAX Holdings CEO Erik Carlson praised Morrison's role in shaping the mortgage industry's future. "Ward’s commitment to Motto Mortgage has had a profound impact on the real estate and mortgage industries," Carlson remarked, acknowledging Morrison's legacy. Morrison's dedication has not only propelled the company forward but has also inspired many within the industry to rethink traditional practices.

An Invitation to Grow Together

Motto Mortgage's journey continues even as Morrison embarks on his next phase. The vision laid out by Morrison will serve as a guiding light as the new leadership seeks to sustain growth amidst challenging market conditions. As the real estate sector prepares for a possible resurgence, those in the industry are encouraged to participate actively in initiatives like Inman Connect in San Diego – an excellent opportunity to further invest in oneself and one’s business.

In celebration of new beginnings and continued growth in the real estate community, we invite readers to stay engaged and contribute to the human connections that define our industry. Connect with local businesses and attend community events to support each other through these transitions.

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08.16.2025

Top Tips: Where to Place Security Cameras in Your New Home

Update Understanding the Importance of Home Security Cameras As a new homeowner, ensuring your property is safe should be a top priority. Perhaps you’ve invested in state-of-the-art locks and alarm systems, but adding security cameras serves as a powerful deterrent against potential intruders. Not only do these devices monitor your home 24/7, but they also capture vital evidence in case of theft, significantly increasing your chances of recovering stolen items. The best placement of your cameras can make all the difference, so let's delve into the most strategic locations. Key Placement Tips for Home Security Cameras When determining where to place security cameras, it’s essential to think like a burglar. Understanding their mindset helps you anticipate their moves and secure your home effectively. 1. Secure Vulnerable Entry Points: Windows While most homeowners think of doors as the primary access points for burglars, windows are often overlooked. Ground-floor windows, in particular, can serve as an easy entry for intruders. Placing cameras nearby not only deters criminal activity but also provides clear footage if an incident occurs. Statistically, homes without visible security systems are more likely to be targeted, making window cameras an essential part of your security plan. 2. Monitor All Entrances: Front and Back Doors Entry points like the front doors, back doors, and side entrances are prime locations for security cameras. By having a camera focused on these areas, you can capture important pre- and post-incident footage. Consider also placing a camera on the back porch or patio; these areas might be less visible to neighbors, providing a potential advantage to thieves. 3. Protect Your Vehicle: Driveways Your driveway is not just a parking space; it's a vital area to monitor. Car thefts often occur at night, so investing in night vision capabilities for your driveway camera is a smart move. According to the National Insurance Crime Bureau, surprisingly, many cars that are reported stolen are recovered quickly. Your camera footage could help track down your vehicle right away, making it a valuable asset. 4. Visibility in Circulation Areas: Hallways and Stairways Although most valuables may not be found in hallways, these areas are crucial for monitoring unauthorized movements in your home. Placing cameras to oversee staircases and hallways ensures that any intruder who gains entry elsewhere can be tracked effectively. This strategy not only protects your belongings but also enhances the overall safety of your household. 5. Coverage of High-Value Zones: Common Areas Common areas, including living rooms and kitchens, are central to your daily life and typically house valuable items. Cameras placed in these areas serve a dual purpose: they can deter theft while giving you insights into the activities in your home. If maintenance or repairs are underway, these cameras can provide peace of mind, ensuring that your property remains secure even when you’re not present. Final Thoughts on Home Security After investing in a new home, ensuring its security isn’t just a wise decision—it’s pivotal to your peace of mind. By placing your cameras close to windows, doors, driveways, hallways, and common areas, you create a robust safety net—one that guards your loved ones and belongings. With recent advancements in smart technology, integrating these systems into your home has never been easier. So, take proactive steps today. Not only can you protect your newly acquired sanctuary, but you can also enjoy the comfort that comes from knowing your home is secure.

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08.15.2025

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