Add Row
Add Element
cropper
update
Trusted Local Realtor
update
Add Element
  • Home
  • Categories
    • we buy houses
    • sell your house fast
    • stop foreclosures
    • baltimore
    • Extra News
April 01.2025
2 Minutes Read

Retirement of Motto Mortgage CEO Signals Change in Real Estate Leadership

Motto Mortgage CEO smiling in office environment

Ward Morrison: A Legacy in Real Estate

Ward Morrison, the leading force behind Motto Mortgage and its associated brands, is set to retire on June 15, 2025, bringing an era of transformation and innovation in the mortgage industry to a close. Morrison's journey has been remarkable; since taking the reins in 2016, he has not only launched the Motto brand but has also significantly shaped its growth strategy. Under his leadership, Motto has navigated the complexities of a dynamic market, fostering a vision that disrupted the traditional landscape of mortgage brokerage.

Quality Time and New Beginnings

As Morrison prepares for this new chapter, he expresses a deep desire to focus on personal fulfillment and quality time with his soon-to-be wife. "This was an incredibly difficult decision," he stated, reflecting on his tenure and what lies ahead. The transition marks a poignant moment not just in his career but also in his personal life, as he seeks to embrace a future filled with new adventures and relationships.

Challenges Ahead for Motto Mortgage

Despite a promising start, the recent months have not been without hurdles for Motto Mortgage. Following a decline in the number of operational offices for the first time, signs indicate turbulence in the franchise landscape. A 2024 report highlighted an 8 percent decrease in office count year-over-year. As home sales slowed due to elevated mortgage rates, Morrison's successor, Adam Sartin, will need to navigate these challenges carefully while revitalizing the brand's market presence.

The Continued Impact of Morrison's Leadership

Even as he departs, Morrison's influence will linger. RE/MAX Holdings CEO Erik Carlson praised Morrison's role in shaping the mortgage industry's future. "Ward’s commitment to Motto Mortgage has had a profound impact on the real estate and mortgage industries," Carlson remarked, acknowledging Morrison's legacy. Morrison's dedication has not only propelled the company forward but has also inspired many within the industry to rethink traditional practices.

An Invitation to Grow Together

Motto Mortgage's journey continues even as Morrison embarks on his next phase. The vision laid out by Morrison will serve as a guiding light as the new leadership seeks to sustain growth amidst challenging market conditions. As the real estate sector prepares for a possible resurgence, those in the industry are encouraged to participate actively in initiatives like Inman Connect in San Diego – an excellent opportunity to further invest in oneself and one’s business.

In celebration of new beginnings and continued growth in the real estate community, we invite readers to stay engaged and contribute to the human connections that define our industry. Connect with local businesses and attend community events to support each other through these transitions.

Extra News

5 Views

0 Comments

Write A Comment

*
*
Related Posts All Posts
12.23.2025

How Atlanta's Bonneau Ansley Overcomes the Real Estate Plateau Trap

Update Unlocking Growth: Overcoming Real Estate Plateaus In the competitive real estate market, agents often face a frustrating reality: the career plateau. This phenomenon occurs when top producers, despite achieving successful sales, find their growth stagnant. Bonneau Ansley, a prominent Atlanta agent, has cracked the code to consistently push beyond this hurdle, establishing a roadmap for success that others can follow. Embracing Change: The Key to Consistent Growth According to Ansley, it’s imperative for agents to evolve rather than settle. After years of generating approximately $100 million in sales, he realized that merely maintaining output wouldn’t suffice. He set ambitious new goals and altered his approach. “You need to make sure that your habits are on par with your goals for tomorrow,” he emphatically states. This insight underscores the necessity for continual adaptation—where growth is tied directly to the willingness to innovate and embrace new challenges. The Power of a Supportive Team in Real Estate A strong support system forms the backbone of any successful real estate agent's journey. Ansley has built a robust team of over 500 agents across Georgia under his brokerage, Ansley Real Estate. This strategic move allowed him to shoulder greater responsibilities and reach a personal record of $490 million in sales in 2022. He emphasizes, “I focus just on 20 percent of the business... I’m able to delegate to those highly trained and skilled in other areas.” This approach illustrates the importance of leveraging collective expertise—a strategy echoed by many successful agents facing similar plateaus. Strategies to Revitalize Your Real Estate Business Overcoming a plateau isn’t solely about personal change; it’s about revamping entire strategies. From streamlining processes to refining marketing approaches, agents can reinvigorate their careers. As outlined in recent insights, agents can enhance their personal branding, engage in continuous learning, and consistently evaluate their sales processes. These steps reinforce the idea that tackling stagnation requires both strategic foresight and adaptability. Setting Measurable Goals: Your Roadmap to Success Goal-setting plays a pivotal role in sustained growth. Successful agents define SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to track their progress and adjust strategies effectively. Ansley’s journey illustrates that by identifying clear objectives, agents can maintain direction and motivation, transforming vague ambitions into actionable steps toward success. Final Thoughts: Your Path Forward Overcoming the mid-career plateau in real estate is not an insurmountable challenge. By embracing change, cultivating a support network, and setting attainable goals, agents can rise to new heights. Bonneau Ansley’s story serves as a beacon of hope and inspiration, proving that with determination and the right approach, growth is not just possible but inevitable. Whether you are a seasoned agent seeking a fresh start or a newcomer looking to carve out your niche, apply these principles to nurture your career. Consider the invaluable lessons derived from Ansley’s journey and start charting your course toward a flourishing real estate career!

12.23.2025

Unlocking Your Home's Value: Is FSBO Worth It for Sellers?

Update Is FSBO Worth It? A Closer Look As a homeowner contemplating selling your property, you may have heard about the FSBO (For Sale By Owner) route. While the prospect of saving on agent commissions is enticing, the answer to whether FSBO is worth it is nuanced, depending heavily on your unique situation, market conditions, and expertise. Let’s break down the essential factors to keep in mind. The Allure of Cost Savings One of the main motivations for sellers choosing FSBO is the significant financial benefit—specifically, avoiding the traditional listing agent's commission, which typically hovers around 5-6%. For instance, selling a $500,000 home could see you pocket an extra $25,000 to $30,000. However, savvy sellers know this savings comes with its own set of challenges, often requiring them to dive deeper into the selling process themselves. Understanding the Hidden Costs Despite the apparent savings, managing the FSBO process alone involves substantial time and effort. Beyond the commission, sellers must navigate buyer's agent commissions, which generally range from 2.5% to 3%. Additionally, you should factor in closing costs, marketing expenses, and staging costs to present the home in its best light. As many have learned, the reality of forgoing an agent can sometimes lead to financial hurdles that negate those savings. The Complexities of Going It Alone Selling a home isn’t merely about putting a sign in the yard; it's a multifaceted process. Pricing the home accurately without an agent's experience can be challenging and can result in losing money if miscalculated. According to recent studies, FSBO homes tend to sell for less than agent-assisted homes, with the median sale price last year for FSBO homes reported at $380,000 versus $435,000 for those sold through agents. If you’re not meticulous in pricing, you may leave money on the table. The Right Conditions for FSBO For some, FSBO may still be a viable option. If you’re selling to someone you know, such as a friend or family member, you're likely to simplify the process significantly. Similarly, if you’ve owned multiple properties or bring prior real estate experience to the table, you might find success without an agent’s assistance. Additionally, in a hot seller’s market where homes fly off the shelves, the need for an agent’s services may diminish. When Hiring an Agent Makes Sense However, for most homeowners—especially first-time sellers—hiring a real estate agent can prove invaluable. Agents bring not only expertise but also marketing strategies and negotiation skills that can secure higher final sale prices. In complex situations, such as those involving properties with unique characteristics or legal challenges, an agent's knowledge can be crucial in avoiding potential pitfalls. Risk Mitigation and Stress Reduction Consider the emotional toll. Selling a home can be stressful, and managing the myriad tasks—agent negotiation, paperwork, marketing—often leads sellers to feel overwhelmed. Agents handle these elements, allowing you to focus on other priorities like your next move or preparations for a family relocation. In totality, while the FSBO route holds appeal, especially regarding commissions, the road can be fraught with headaches and unforeseen challenges. Final Thoughts: Is FSBO Right for You? The ultimate choice rests on your personal circumstance. FSBO can offer notable value in specific situations, but for many sellers, the benefits of working with a professional real estate agent outweigh the commission costs. Take a moment to weigh all options, ask the right questions, and make a calculated decision tailored to your needs.

12.23.2025

Unlocking the Secrets of Pre-Listing Appraisals: A Must for Sellers?

Update Understanding Pre-Listing Appraisals As a homeowner contemplating selling your property, understanding pre-listing appraisals can significantly influence your selling strategy. A pre-listing appraisal provides a professional assessment of your home's value by a licensed appraiser before you list it on the market. This can be particularly beneficial in a fluctuating real estate market where pricing strategically is essential to attract buyers. Without this insight, you risk pricing your home too high, which may prolong the selling process, or too low, potentially leaving money on the table. When to Consider a Pre-Listing Appraisal There are specific situations where obtaining a pre-listing appraisal may be advantageous. For instance, if recent comparable sales do not adequately represent your home's unique features, a professional assessment can guide you to set a more accurate asking price. Additionally, sellers might require a documented valuation for legal reasons or detailed planning. This forms a vital part of the home selling process, especially in diverse markets like Fort Lauderdale, FL, or Newark, NJ. The Cost of a Pre-Listing Appraisal While the average cost of a pre-listing appraisal is around $450, this can vary depending on the property type and location—some appraisals can range as low as $300 or as high as $900. Larger or more unique properties require more detailed analysis, which impacts the cost. Understanding these variations can help you budget appropriately for this step in your selling process. Market Value Versus Appraised Value One of the most significant insights when navigating the real estate market is distinguishing between appraised value and market value. The appraised value is what an appraiser concludes based on various factors after a thorough inspection. In contrast, market value is determined by what buyers are currently willing to pay. This difference is crucial for sellers to grasp, as market conditions can shift rapidly, sometimes unpredictably. Are Pre-Listing Appraisals Worth It? While pre-listing appraisals can provide valuable insights, they are not always necessary. For instance, if your house is in a well-researched area with ample comparable sales data, you may find that a Comparative Market Analysis (CMA) suffices at no cost. Alternatively, if your property has distinctive features that set it apart and typical comps are inadequate, an appraisal might be worthwhile. The insights gained can lead to a quicker sale at a fair price—beneficial for both the seller and potential buyers. Final Thoughts If you’re considering selling your home, weighing the benefits of a pre-listing appraisal can equip you with the knowledge necessary to price your property competitively. While not mandatory, a well-founded appraisal can pave the way for a smoother transaction and potentially yield a better financial outcome. Whether you opt for a detailed appraisal or a simple market analysis, taking these steps can empower you in your selling journey. Ready to take the next step? Reach out to local real estate agents for a CMA, or consider getting a pre-listing appraisal to confidently navigate your home-selling journey.

Terms of Service

Privacy Policy

Core Modal Title

Sorry, no results found

You Might Find These Articles Interesting

T
Please Check Your Email
We Will Be Following Up Shortly
*
*
*