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April 28.2025
3 Minutes Read

Navigating a Digital World: How Virtual Influencers and Messaging Are Shaping Real Estate

Futuristic scene with robots and woman, illustrating tech in real estate.

How Virtual Influencers Are Changing the Game

With the rising presence of virtual influencers, the landscape of digital marketing is as exciting as it is complex. A recent report from YouTube indicates that these AI-powered personas are not only gaining traction but reshaping how we perceive relatability and trust in influencers. Interestingly, these digital creators, which include characters like Hatsune Miku and Code Miko, are generating billions of views and carving their niches in various industries, including real estate.

For professionals in the real estate market, there is an undeniable opportunity here. By observing what works for virtual influencers—such as their consistency, storytelling flair, and adaptability—agents can apply similar tactics to their strategies. Ads may not be needing to compete for the spotlight with AI avatars; instead, they can learn from them to create more engaging content.

Reels' New Potential: A Shift in Social Media Engagement

The evolving platform dynamics signal a need for real estate professionals to rethink where and how they engage with potential clients. Meta's exploration of spinning off Reels into its own app underscores a growing trend toward more personalized content experiences. This shift away from traditional social feeds towards platforms that prioritize direct messaging and short-form video could provide fresh avenues for agents to connect. Real estate professionals who can pivot to incorporate these new tools will find themselves staying relevant in a fast-changing environment.

Embracing Direct Messaging: The Future of Communication

Mark Zuckerberg's comments about diminishing engagement on Facebook and Instagram highlight a significant shift in user behavior: consumers are leaning toward private communication rather than public posts. For real estate professionals, this trend suggests a golden opportunity to enhance their outreach by prioritizing direct messaging (DM) over broadcasting. Responding promptly, offering value, and developing meaningful conversations in private messages can become your key strategy in gaining customer loyalty and trust.

How the Digital Evolution Applies to Real Estate

As technology continues to evolve, it is essential for agents to stay adaptive and educated about the latest online trends. Incorporating AI tools can enhance storytelling efforts and make visuals more dynamic. Agents can use these tools to create relatable content that informs potential leads, helping them visualize their dream spaces while learning about the buying process.

The journey from contact to contract does not necessarily have to be lengthy or complicated. For instance, there's a remarkable story of an agent who, leveraging content on YouTube, managed to guide a lead through the buying process in only 17 days. This approach confirms the power of engaging video content combined with responsive communication in turning prospects into actual clients.

Thriving in a Less Human Moment

While the digital landscape may be flooded with less traditional formats of influence, it doesn't mean real estate professionals must lose their human touch. Instead, agents can use these advancements to create a more connected and authentic presence online. Engaging storytelling, even when delivered through virtual channels, remains a compelling way to establish trust and rapport. Leaning into these changes presents a unique opportunity for growth, connection, and success.

As the industry adapts to new technologies and platforms, one truth remains: the power of authentic connection, whether it’s human or virtual, is vital for success in real estate.

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02.25.2026

What Does Gary Keller's Take on the Compass-Anywhere Merger Mean for Real Estate Agents?

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Your 5-Step Guide to Building the Home You Love

Update Your 5-Step Guide to Building the Home You Love For many, constructing a home can feel both exhilarating and daunting. The process goes beyond just laying bricks; it involves intricate planning, budgeting, and a solid team to bring your vision to life. Whether you're considering a plot in the scenic suburbs of Chandler, AZ, or bustling Naperville, IL, this guide will help you navigate the exciting journey of building your dream home. Phase 1: Planning and Preparation 1. Defining Your Vision and Budget Before you dive into the construction, it's crucial to have a clear plan. What kind of home do you envision? Start by considering your family’s needs now and in the years to come. Will you need more bedrooms? How will the layout facilitate your daily life? And importantly, what can your budget cover? It's advisable to include a 10-15% contingency fund for unexpected expenses, ensuring you’re equipped for surprises that can arise during construction. 2. Choosing the Right Lot The characteristics of your chosen lot will significantly affect both design and budget. Look beyond merely liking the view; consider critical factors like utility accessibility, zoning restrictions, drainage, soil quality, and potential future developments in the area. A knowledgeable real estate agent can provide invaluable insights to determine if a particular lot suits your long-term vision. 3. Building Your Dream Team Your home-building experience hinges on hiring the right professionals. This team might include a licensed builder or contractor, an architect, a lender, and a real estate agent familiar with new builds. Take your time to compare bids, scrutinize portfolios, check references, and understand the contracts before diving into decisions—clear communication is key. Phase 2: Permits, Design, and Breaking Ground 4. Securing Building Permits Before any construction commences, it's essential to obtain the necessary building permits to comply with local safety and zoning regulations. While your builder will likely handle this process, understanding the types of permits needed—such as building, electrical, plumbing, mechanical, septic, and land disturbance permits—can help you avoid delays and budget accurately. Typical costs can range significantly, so it’s prudent to allocate several thousand dollars for this. 5. Finalizing the Design and Floor Plan The design phase is where your dreams take shape! Collaborate closely with your architect and builder to finalize the blueprints. Ensure the layout meets your preferences and practical needs while staying within budget. By creating a cohesive vision, you’ll lay the groundwork for a home that caters to your lifestyle. Understanding the Emotional Journey of Building Embarking on a building project not only reshapes the space you live in—it can be a transformative experience personally. You may feel excitement, doubt, or stress as each stage unfolds; however, understanding that each step, from planning to construction, is part of crafting your haven can be immensely rewarding. The Importance of Communication and Collaboration Building a home is a dynamic process that requires constant dialogue. Regular check-ins with your builder and other team members can alleviate uncertainties. By fostering an environment of open communication, you ensure that everyone aligns with your vision, allowing for smoother execution of plans. As you prepare for this exhilarating journey, remember: the right planning, team, and mindset will transform an empty lot into a space filled with memories and stories. Ready to take the next step in making your dream home a reality? Embrace the adventure ahead and enjoy every moment of your transformation!

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