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January 12.2026
2 Minutes Read

Vija Williams Takes the Helm as Chief Growth Officer at Realty.com

Chief Growth Officer at Realty.com, smiling in front of colorful pencils background.

Realty.com Welcomes Vija Williams as Chief Growth Officer

In a significant milestone for Realty.com, Vija Williams has been appointed as the company’s first-ever Chief Growth Officer. This strategic move comes at a crucial time as the company seeks to scale its services while leveraging its innovative technological advancements and data infrastructure.

An Experienced Leader at the Helm

Vija Williams is no stranger to the real estate industry, holding notable positions that reflect her leadership and expertise. Previously, she served as president of Ben Kinney Brokerages and head of growth at eXp Realty's Upgrade Community. During her tenure at Ben Kinney, she spearheaded initiatives that resulted in a remarkable 251% increase in sales volume over three years, illustrating her capability to drive growth effectively.

Strategic Vision for Growth

Lance Custen, founder and CEO of Realty.com, expressed confidence in Williams’ abilities, stating, “Vija brings a rare combination of operational discipline, industry credibility, and a deep understanding of how to grow without compromising value.” As Chief Growth Officer, she will be responsible for overseeing the company’s growth strategy, which encompasses expanding its partnerships across various teams and enterprises, as well as developing training programs for implementation.

Embracing Change in Lead Generation

Williams articulates her excitement for her new role, highlighting that “seller cash offer leads represent the most meaningful shift in lead generation our industry has seen since online buyer leads.” This fresh approach, enabled through Realty.com's exclusive platform, promises both scale and uniqueness, suggesting a new era in property transactions for many sellers seeking faster processes and better offers.

A Balancing Act

One of the challenges Williams is ready to embrace is guiding the company’s next stage of growth while maintaining a delicate balance between scale and exclusivity. With her extensive background in managing diverse teams and implementing new strategies, Williams is poised to tackle these challenges head-on, ensuring that Realty.com not only grows but also continues to deliver high-quality service to its users.

Supporting Local Communities

Coming from a background that emphasizes connection, Williams aims to strengthen Realty.com's community ties as much as its market presence. By engaging with local sellers and adapting the services offered to meet their needs, she anticipates fostering stronger community bonds through the platform.

As Realty.com embarks on this new chapter under Williams’ stewardship, it will undoubtedly be a journey to watch, characterized by innovative strategies and a commitment to client satisfaction. For those interested in the changes within our local real estate landscape, Williams' role could signify a transformation ripe with possibility for all involved.

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