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March 17.2025
3 Minutes Read

Real Estate Recruitment Intensifies in 2025: Understanding the Trends Behind the Calls

Unity and collaboration symbolized by diverse hands clasped together, Real Estate Recruitment Trends 2025.

Intensifying Recruitment: The Story Behind Real Estate’s Competitive Landscape

As we move deeper into 2025, the real estate industry is witnessing an unprecedented surge in recruitment activities. This spike isn’t merely a result of market fluctuations or economic pressures, but rather a reflection of the invigorated relationships that define the real estate profession. The latest findings from the Inman Intel Index reveal that nearly 90% of real estate agents have received recruiting calls, showcasing just how relentless the call for talent has become.

The Numbers Tell a Story: Who's Being Recruited?

Recent statistics from a survey conducted by Inman Intel demonstrate that real estate agents across the country are being approached by potential new brokers at a staggering rate. A noteworthy aspect is that over 76% of agents reported receiving a recruiting call within the last 60 days. Just last year, this figure stood at 71%, indicating that as the housing market remains tight with reduced inventories and elevated mortgage rates, the competition for skilled agents is becoming increasingly fierce.

The Impact of Relationships on Recruitment

The unique relationships cultivated within local markets are pivotal in driving these recruitment trends. Established professionals like Keith Copley and Maurice Boschetti have made headlines as recent recruits in different states, even as many other agents opt to stay with their current brokerages. According to insights from industry veterans, facilities for ongoing development and personal growth are crucial factors when agents consider switching; it’s not just about the numbers, but the community and mentorship present in a brokerage.

Understanding the Dynamics: Why Agents Stay

Despite the intense recruiting atmosphere, a majority of agents express satisfaction with their current affiliations, and many have no immediate plans to move franchises. The emotional connection to their communities and the teams they work with acts as a stabilizing force. Agents often emphasize the importance of culture, personal connections, and support systems over mere financial incentives.

The Future of Real Estate Recruiting: Predictions and Trends

As we look ahead, real estate recruiting seems poised for further evolution. Experts predict that the recruitment wars will persist, fueled by sustained demand for agents who can navigate the complexities of a competitive market. New strategies will likely emerge among brokerages vying for top talent, from enhanced training programs to innovative marketing approaches and technology adoption, such as virtual staging and advanced analytics.

A Call to Community: What This Means for Agents

Agents today face unique opportunities to leverage their skills in this evolving landscape. Knowing the most recent market statistics and trends can empower agents to articulate the value they bring to potential clients effectively. The enhanced focus on relationships is not just insightful for recruitment; it's a critical aspect of nurturing client relations and encouraging referrals.

In this climate, agents need to invest in professional development, staying updated on industry trends, and utilizing data to inform their decisions. Developing strong local narratives and leveraging community connections can enhance their appeal in the eyes of both current and prospective clients.

Whether you are an aspiring agent or a seasoned professional, 2025 holds promise for growth and success, especially for those committed to building meaningful connections. It's time to engage actively with your market and take advantage of the tailwinds created by these recruitment dynamics.

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01.13.2026

Vija Williams Takes the Helm as Chief Growth Officer at Realty.com

Update Realty.com Welcomes Vija Williams as Chief Growth Officer In a significant milestone for Realty.com, Vija Williams has been appointed as the company’s first-ever Chief Growth Officer. This strategic move comes at a crucial time as the company seeks to scale its services while leveraging its innovative technological advancements and data infrastructure. An Experienced Leader at the Helm Vija Williams is no stranger to the real estate industry, holding notable positions that reflect her leadership and expertise. Previously, she served as president of Ben Kinney Brokerages and head of growth at eXp Realty's Upgrade Community. During her tenure at Ben Kinney, she spearheaded initiatives that resulted in a remarkable 251% increase in sales volume over three years, illustrating her capability to drive growth effectively. Strategic Vision for Growth Lance Custen, founder and CEO of Realty.com, expressed confidence in Williams’ abilities, stating, “Vija brings a rare combination of operational discipline, industry credibility, and a deep understanding of how to grow without compromising value.” As Chief Growth Officer, she will be responsible for overseeing the company’s growth strategy, which encompasses expanding its partnerships across various teams and enterprises, as well as developing training programs for implementation. Embracing Change in Lead Generation Williams articulates her excitement for her new role, highlighting that “seller cash offer leads represent the most meaningful shift in lead generation our industry has seen since online buyer leads.” This fresh approach, enabled through Realty.com's exclusive platform, promises both scale and uniqueness, suggesting a new era in property transactions for many sellers seeking faster processes and better offers. A Balancing Act One of the challenges Williams is ready to embrace is guiding the company’s next stage of growth while maintaining a delicate balance between scale and exclusivity. With her extensive background in managing diverse teams and implementing new strategies, Williams is poised to tackle these challenges head-on, ensuring that Realty.com not only grows but also continues to deliver high-quality service to its users. Supporting Local Communities Coming from a background that emphasizes connection, Williams aims to strengthen Realty.com's community ties as much as its market presence. By engaging with local sellers and adapting the services offered to meet their needs, she anticipates fostering stronger community bonds through the platform. As Realty.com embarks on this new chapter under Williams’ stewardship, it will undoubtedly be a journey to watch, characterized by innovative strategies and a commitment to client satisfaction. For those interested in the changes within our local real estate landscape, Williams' role could signify a transformation ripe with possibility for all involved.

01.12.2026

Transform Your Real Estate Marketing: Use AI to Prep 30 Days of Content in 1 Hour

Update Streamline Your Content Creation with AI In the fast-paced world of real estate, social media plays a crucial role in connecting agents with potential clients. However, creating consistent, engaging content can feel overwhelming for agents juggling numerous responsibilities. Enter artificial intelligence (AI) – a game-changer for real estate professionals looking to effectively manage their social media engagement. In a recent interview with AI strategist Carrie Soave, we explore how agents can prepare an entire 30-day content calendar in just one hour using tailored AI tools. Step-by-Step Approach to Crafting Your Calendar Soave emphasizes the importance of specificity when using AI tools like ChatGPT. While these tools offer expansive capabilities, without precise direction, the results can appear generic or unhelpful. During the demo, Soave and a participant crafted content targeting first-time VA homebuyers in Atlanta. Starting with a clear target audience allowed the system to generate helpful outputs: an ideal client profile, key concerns buyers may have, and a full 30-day content plan designed for platforms like Instagram and TikTok. This methodology not only simplifies the content creation process but also ensures that posts resonate with your intended audience. By generating ready-to-use scripts with engaging hooks and clear calls to action, agents can efficiently share their knowledge and services without spending endless hours on content planning and production. A Comprehensive Social Media Strategy Content alone is not enough; it must connect to business outcomes. Soave suggests using automation tools like ManyChat to convert social media interactions into booked appointments. The focus isn't merely on increasing online presence, but on creating meaningful conversions that bring potential clients into the agent's sales funnel. According to a 2025 study by Morgan Stanley, companies utilizing AI tools reported remarkable efficiency gains and improved client satisfaction. With the ability to automate lead generation, marketing campaigns, and prompt responses to common inquiries, agents are empowered to focus their efforts where they matter the most – nurturing client relationships and closing deals. Benefits of AI in Real Estate Marketing AI can significantly enhance various facets of real estate marketing. For example, predictive analytics allows agents to forecast potential market trends and buyer behaviors effectively. By using AI tools that analyze vast datasets, agents can tailor their communications and marketing strategies, ensuring that they target the right audience with the right message at the perfect time. Tools and Techniques to Utilize The selection of the right AI tools is crucial to achieving success in this tech-driven environment. There are several standout tools that are revolutionizing real estate marketing: Trolto: An AI-powered tool for creating sharp, professional-grade marketing content on social media. Canva: A graphic design platform that now incorporates AI to help in creating visually striking marketing assets quickly. ManyChat: An automation tool for managing conversations on social platforms and converting leads into booked meetings. Integrating these tools into daily operations can free up valuable time, allowing agents to focus on high-value tasks like building relationships and closing sales. Embrace AI for Enhanced Productivity AI is not just a trend but an essential element of modern real estate practices. By removing the friction that frequently bogs down agents, AI acts as a leverage tool to enhance productivity and workflow. As Carrie Soave mentions, the goal of using AI isn't to do more but to empower agents to accomplish their everyday tasks efficiently and effectively. If you're a real estate agent looking to optimize your online presence and create high-quality content without the overwhelm, exploring AI applications may be the key. Take the leap into AI-enhanced marketing and watch your real estate business thrive!

01.10.2026

Real Estate Shifts: New Hires and Movements Driving Industry Change

Update The Changing Landscape of Real Estate: New Opportunities The real estate industry is buzzing with activity as leading teams and independent brokers make strategic moves to grow their businesses. As the sector continues to evolve, many real estate professionals are seizing the chance to switch companies, enhancing their reach within local markets. Valuable Team Movement Insights This week, multiple headlines showcased significant announcements that illuminate the changing dynamics of the real estate landscape. For instance, Better Homes and Gardens Real Estate is witnessing growth as Oahu-based Refined Real Estate LLC joins their network. With specific expertise in military relocations and luxury markets, the team led by Eric Yamamoto and Dennis Noah-Casison is well-positioned to leverage Better Homes and Gardens' brand strength. Embracing Independence in Real Estate Similarly, Kasey Jorgenson, a seasoned broker known for leading one of the top teams in Austin, is embarking on an independent journey after 16 years with Keller Williams. This decision, reflecting a wider trend within the industry, underscores the appeal of independence for many agents seeking greater control over their business practices and client relationships. Big Returns: Notable Re-Entries Another inspiring narrative is that of Lindsay Barton Barrett, a broker with a remarkable $2 billion in sales, who is returning to Compass after nearly eight years away. Barrett’s return highlights the sentiment of loyalty and roots within the competitive market of New York City, as emphasized by Compass CEO Robert Reffkin. The company's faith in Barrett reveals their strategic vision for growth. Corporate Leadership Changes and New Ventures Leadership changes are also taking center stage, with Chris Lambrou taking the helm as CEO of Metro MLS, bringing with him nearly 30 years of industry experience. His role is vital for driving future developments in the multiple listing service landscape. Meanwhile, HomeSmart has welcomed Phil Sexton, a respected figure with a proven track record in guiding real estate teams. His commitment to agent empowerment will likely enhance the company's robust culture. The Future is Now: Trends to Watch As the industry shifts, trends such as agents going independent and the return of top performers to previous companies are reshaping the competitive landscape. It is essential for stakeholders to remain aware of these shifts to capitalize on emerging opportunities. Whether you're a seasoned real estate professional or a newcomer, understanding these patterns can lead to strategic advantages in navigating your career. Conclusion: Embracing Change in Real Estate Staying informed about shifts in leadership and team movements can provide critical insights for agents seeking to enhance their business strategies. As this week's announcements highlight, the real estate landscape is closing in on a transformative era. For those looking to stay ahead of the curve, embracing adaptability and monitoring industry news will be key to unlocking future opportunities.

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