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April 15.2025
3 Minutes Read

Collabra Technology Sold to Adx: A New Chapter for Real Estate Innovation

Collabra Technology sold to Adx concept with smiling businessman.

Major Milestone: Collabra Technology Finds New Home

In a significant development within the advertising technology sector, Collabra Technology, led by well-known industry veteran Russ Cofano, has announced its sale to Adx Inc. This acquisition marks an exciting phase not just for Collabra but also for the entire AdTech landscape. Cofano, who has guided Collabra since 2021, expressed optimism about the future of the company in the wake of this major transition, highlighting the potential for growth and fruitful investments.

Leadership Transition: Fresh Faces for a New Era

As part of the acquisition, Russ Cofano will step down, making way for Margo Fraker, currently the COO, to take the reins as the chief executive of the business-to-business divisions. This shift isn't merely a change in leadership but a strategic maneuver designed to streamline operations and foster innovation in the way agents connect with their consumers. Cofano acknowledged Fraker's capabilities, emphasizing that her leadership would help propel the company towards achieving new heights and fulfilling its vision.

The Future is Bright: AdTech's Evolving Landscape

Cofano’s tenure has been marked by intriguing initiatives, most notably the launch of SphereBuilder, an innovative platform aimed at simplifying access to digital advertising channels for real estate agents. The transition to Adx, described as a startup poised to transform advertising by democratizing micro-ads, is emblematic of a broader shift in an industry eager for technology-driven solutions. With the combination of Collabra’s established reputation and Adx’s fresh approach, it's clear that exciting opportunities lie ahead for both employees and clients alike.

Cofano's Legacy: A Journey Through an Ever-Changing Industry

Russ Cofano's departure from Collabra signals the end of an era but also serves as a reminder of his notable contributions throughout his careers, such as his prior roles with Missouri Realtors and eXp World Holdings. His profound knowledge and insights, often shared through industry platforms like Inman Connect, have greatly enriched real estate dialogues and laid the groundwork for future innovators. In his farewell note, he articulated his hope for a successful legacy, assuring staff and investors of the company’s potential for growth.

Community Impact: What This Means for Real Estate Professionals

The acquisition is poised to have a ripple effect in the real estate community. Margo Fraker's new role suggests a commitment to prioritizing real estate agents' needs and ensuring they remain at the forefront of technological advancements. By merging the innovative strategies of both companies, professionals in the field can look forward to tools that enhance their work, optimize client connections, and ultimately drive sales, all amidst a landscape that increasingly demands adaptability and efficiency.

As we stand at this fascinating intersection of technology and real estate, it's noteworthy to reflect on how transformations like these elevate the industry. For real estate professionals, understanding these shifts and embracing new platforms could mean the difference in a rapidly evolving market.

Stay tuned to further developments and consider how these changes can enrich your approach to real estate. In an industry filled with opportunities, now is the perfect time to engage with what's on the horizon.

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11.19.2025

Kevin Brown's Plans to Transform NAR: What Members Need to Know

Update Introducing Kevin Brown: NAR's New President with a Vision The National Association of Realtors (NAR) begins a fresh chapter with Kevin Brown stepping in as its new president. As someone deeply entrenched in the association's leadership, Brown marks a crucial transition aimed at revamping the NAR's engagement with over 1.49 million members. With a focus on transparency, modernization, and individualized support, his leadership could define the future of real estate associations in the U.S. A Strategic Plan for the Future of NAR Brown's ambition manifests through a carefully structured three-year Strategic Plan designed to align the NAR's efforts with the dynamic nature of the real estate ecosystem. He emphasizes a detailed approach catering not just to large brokerages but also to smaller teams and individual agents, acknowledging that the prior communications failed to address varying needs across the spectrum. “We weren’t communicating properly with our members or brokers,” stated Brown, highlighting his commitment to inclusivity and clarity. Lessons from Kevin Sears' Tenure Brown's ascendance follows the commendable yet challenging presidency of Kevin Sears, who led the NAR back to financial stability and attempted to rebuild trust within the organization after a tumultuous period. Under Sears, initiatives were put in place to enhance member experience, create policy changes, and encourage open dialogue. As NAR now moves from a listening phase to action, Brown aims to continue building upon those gains. Facing the Challenges of the Real Estate Market Here and Now One critical aspect of Brown’s agenda is addressing pressing issues like inventory shortages and affordability in today’s real estate market. He proposes legislative actions like the More Homes on the Market Act to stimulate housing sales by increasing capital gains exclusions. As Brown pointed out, this approach has the potential to unlock a significant volume of vacant properties, reinforcing the importance of proactive legislation for real estate agents looking to thrive. Fostering Collaboration and Communication Recognizing the vast array of perspectives within the real estate landscape, Brown advocates for a leadership style rooted in collaboration. He emphasizes the value of listening — not just internally within NAR but extending to the broader membership and brokerage communities. The aim is to foster a space where input is welcomed, and decisions serve to advance collective interests. What Does This Mean for Members? For the everyday member of NAR, Brown's plans signal a renewed commitment to cater to their needs. Whether navigating finance, understanding zoning laws, or overcoming barriers to home ownership, the real estate community can expect a more responsive organization. As Brown articulated, “This is going to be a year of listening,” promising that member feedback will directly inform NAR’s path forward. With Brown at the helm, NAR stands on the threshold of a transformative journey, one that could redefine not just how it operates but also how its members experience association engagement. The call for a modernized organization aligns well with the evolving landscape of real estate, and as Brown asserts, “We need to listen to others, and then we need to act accordingly.” It's an exciting time for the NAR as they prepare to navigate the future.

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